What does your website say about you and your business? Is your website working for you; is it bringing prospects into your sales funnel or encouraging them to pickup the phone for a consultation? Or is your website like many others, just taking up internet real estate and collecting virtual dust bunnies while your competitors grab up your prospects? Your website...
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Overview Brands and publishers alike are experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook live to engage your audience, here is how...
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This month I thought I’d do something a little different and share my reading list. The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next Economy...
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Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you....
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Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers in the niche are willing to pay for products. Other new business...
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Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of traffic to your site, it is essential to find ways to engage with users so that you can rely on a steady stream of social media...
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