Effective, Results-Driven PR & Digital Marketing Services, Training & Consulting For Visionary Entrepreneurs

Posts by Heidi Richards Mooney

Why You Should Test Your Website

Why You Should Test Your Website

By on Jan 26, 2024 in Blog, Website Design

What is the single most important thing to do beyond creating a website? It’s testing it. There are any number of ways that a website can be tested to ensure that you are doing what you can to reach your target audience, enhance sales and provide your readers with what they need to stay loyal to you. Testing a website before it goes live is a crucial step in...

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18 Content Marketing Tips to Boost Your SEO and Your Business

18 Content Marketing Tips to Boost Your SEO and Your Business

By on Dec 10, 2023 in Blog, content, Email Marketing, Online Marketing

Content marketing is a powerful strategy for boosting your website’s search engine optimization (SEO) and, consequently, your business. Here are some content marketing tips to help you achieve both goals: Keyword Research: Start by conducting thorough keyword research to identify the terms and phrases your target audience is searching for. Tools like Google...

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How to Maintain Your WordPress Website – A Checklist

How to Maintain Your WordPress Website – A Checklist

By on Oct 22, 2023 in Blog, Digital Content, Website Content and Optimization, Wordpress, Wordpress

Maintaining your WordPress website is crucial for ensuring its security, performance, and overall health. Regular website maintenance helps prevent issues, improves user experience, and keeps your site up to date. Here’s a step-by-step guide on how to maintain your WordPress website: 1. Perform Regular Backups: Schedule automated backups of your...

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Write Your Content for Your Target Audience, Not for Google

Write Your Content for Your Target Audience, Not for Google

By on Oct 11, 2023 in Blog, content, Search Engine Optimization

When creating content, it’s important to keep your target audience in mind rather than just optimizing for search engines. While SEO (Search Engine Optimization) is crucial for discoverability, it’s equally important to provide value and engage your audience. Here are some key considerations for writing content for your target audience: Understand Your...

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How to Use Quora to Attract PR for Your Business

How to Use Quora to Attract PR for Your Business

By on Sep 20, 2023 in Blog, Public Relations

Quora is a popular platform for sharing knowledge and expertise, and it can be leveraged to get public relations (PR) for your business by establishing authority in your industry and driving traffic to your website. Here’s how to use Quora effectively for PR: Create a Professional Profile: Start by creating a well-optimized Quora profile. Use a professional...

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Fifteen Plus Reasons Your Business Needs a Website

Fifteen Plus Reasons Your Business Needs a Website

By on Sep 11, 2023 in Blog, Website Content and Optimization, Website Design, Website Traffic, Wordpress

Are you a brick-and-mortar business? How do others find you aside from walking past your door? In order to grow, something needs to be added to your advertising scheme. How about a website? Below are fifteen plus reasons why your business could be more profitable with one. Remember when all people asked for was business cards and brochures? If you attended a...

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