Social media is supposed to be the definitive content marketing channel solution, right? But many business owners are discovering it’s easier said than done. Here are a few reasons your social media strategy is not working. 1. You’re not advertising. Yes, social media is free, whereas traditional advertising can cost lots of money. But even so, you have to realize...
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You may have heard that content is king in this digitally connected age. Here are 6 simple steps to get the ball rolling with some excellent content marketing in your business. 1. Define your goals. You can’t go anywhere without a goal. Set concrete goals for your marketing attempt, such as fortifying your connection with a particular audience or branching out to...
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Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where. Here’s the easy answer: At the very least, your sales funnel needs three pages. Sales Page This one obviously comes first. You might call it a landing page,...
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Ready to start building out your sales funnels? There are just a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels: Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve tracked and...
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The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines. 1. Your list. Certainly one of the most important aspects of any email marketing campaign, your list is...
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Does the thought of putting together a training webinar stop you cold? If you’re feeling overwhelmed at the possibilities, you’re not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation. The good news is, it’s not that difficult, if you have a plan to follow. The First 5 Minutes Here’s where you’re going to introduce the...
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