Running social media for your business is a ton of work… And it never stops! Before you know it, you’re wasting hours of time and loads of mental energy trying to think of something useful to post. And, more than likely, seeing little to no results from your efforts. Well, not anymore because I’ve discovered a resource...
Read MoreDid you know that just one single page of sales copy could earn you thousands of dollars? This is the power of copywriting. If done right, your reader will be engaged with the text and moved to take action. Copywriting is used in all forms of media and it’s an important skill that you can learn and develop. Here are 10 tips to Improve Your Copywriting: Keep it...
Read MoreThe four main content forms include: text, graphics, audio and video. Each of these content forms has its own benefits and drawbacks, with each appealing to different audiences. different goals and different needs. Here’s an overview of each of these four kinds of content and when they should be used. Text-Based Content This is by far the most common type of...
Read MoreContent creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to screen. If you approach content creation in a linear fashion, it will take you much longer because...
Read MoreA great sales page can make all the difference to your business. When it comes to selling information products online a great sales page is absolutely necessary for your success. We’ve put together some of our best tips to help you create a sales page that’s truly effective. #1 – Make the headline count. The headline is quite possibly the most...
Read MoreMany people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative. Because the copywriter’s audience is...
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