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Six Business Books on My Reading List

Six Business Books on My Reading List

By on Sep 18, 2018 in Blog, Copywriting, Influencer Marketing, Influencer Marketing | 0 comments

This month I thought I’d do something a little different and share my reading list.  The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next Economy...

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How to Partner with Influencers to Grow Your Business

How to Partner with Influencers to Grow Your Business

By on Aug 21, 2018 in Blog, Internet Marketing, sales | 0 comments

Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers in the niche are willing to pay for products. Other new business...

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Your SEO Checklist – Use This For Every SEO Campaign

Your SEO Checklist – Use This For Every SEO Campaign

By on May 4, 2018 in Blog, content, Internet Marketing, Search Engine Optimization | 0 comments

Getting your website to rank in the search engines is both an art and a science. Most experts agree that to get your page to rank, there are a few core steps that matter the most. Follow this checklist to get your SEO (search engine optimization) campaign kicked off to a solid start. Keyword Selection This is the most important step. Choosing what keywords...

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Top 7 Psychological Triggers That Convert Leads to Customers

Top 7 Psychological Triggers That Convert Leads to Customers

By on Oct 11, 2017 in Blog, Copywriting, Online Marketing, sales, Social Media | 0 comments

“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your...

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A Funnel – A Simple Diagram to Solve Your Sales Challenges

A Funnel – A Simple Diagram to Solve Your Sales Challenges

By on Aug 16, 2017 in Blog, content, Email Marketing, Internet Marketing | 0 comments

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately,...

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How Well Do You Really Know Your Ideal Client?

How Well Do You Really Know Your Ideal Client?

By on Jul 6, 2017 in Blog, Copywriting, Internet Marketing, Social Networking | 0 comments

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom probably isn’t worried about shareholders), and even...

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