Why “Follow 4 Follow” Culture Hurts Your Brand More Than It Helps

by Heidi Richards Mooney | May 3, 2026 | Blog, Social Media, Social Networking

Social media is overflowing with connection requests, DM nudges, and comment threads filled with “follow 4 follow?” And while it might seem harmless — even strategic — the truth is that this trend creates more noise than it does meaningful...

From Vanity to Value: Why Purpose-Driven Brands Don’t Beg for Engagement

by Heidi Richards Mooney | Sep 17, 2025 | Blog, Branding, Influencer Marketing, Social Media, Social Networking

Lately, I’ve been thinking about how easy it is to get caught up in the numbers, likes, follows, views. We’re surrounded by metrics that promise validation, but I’ve learned that a meaningful brand isn’t built on vanity, it’s built on...

Proven-to-Work System for Social Media

by Heidi Richards Mooney | Jun 4, 2023 | content, Copywriting, Social Media

Running social media for your business is a ton of work… And it never stops!  Before you know it, you’re wasting hours of time and loads of mental energy trying to think of something useful to post.  And, more than likely, seeing little to no...

Tech & Marketing Terms Defined

by Heidi Richards Mooney | Jun 22, 2022 | Blog, Social Media, Technology Terms Defined

(newly revised June 21, 2022) Ever wonder what “Amplify” is? What does it mean when content is “branded”. What does “Cache” mean? Or “Cachet”? How about “Freemium”? These are a small handful marketing terms...

45 Social Media Tips to Increase Your Influence

by Heidi Richards Mooney | Oct 20, 2021 | Social Media, Social Networking

Here is a list of random Social Media Tips I have shared online in the past.  It makes for great blog content and will now be easier for me to find again (to repeat – or not).  And for others to share… Note: this article is republished from May...

6 Reasons Why Your Social Media Strategy Is Not Working

by Heidi Richards Mooney | Jul 8, 2021 | Social Media

Social media is supposed to be the definitive content marketing channel solution, right? But many business owners are discovering it’s easier said than done. Here are a few reasons your social media strategy is not working. 1. You’re not advertising. Yes,...