An affiliate program is a form of advertising, on the web, that rewards the affiliates (self-selected advertisers) for driving traffic to the advertiser or for subsequent transactions . An affiliate program uses a multi-level marketing concept where consumers (affiliates) attract additional consumers. An arrangement in which a company pays you a percentage of the sale for every online customer they get through a link from your website to yours. Some affiliate programs are multi-tiered, thus increasing the income earnings.
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