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product launch

By on Nov 28, 2016 in | 0 comments

The final stage of the new product development process in which the decision is made to put the new product into full-scale production and to launch it;  a marketing strategy consisting of a carefully planned and scheduled sequence of events with the goal to make a big occasion of the release and, of course, sell as much as possible in a short time span. To accomplish this the launch is scheduled to a specific date and time; also referred to as Commercialization

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