Have you Considered Writing an Ebook to Promote Your Business?
It’s simply not true that everything that has been said has already been written. It is a misnomer. The whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.
What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.
Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my ebook when it’s so impossible to get anything published these days?
Well, for one, publishing an ebook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.
Perhaps, you’ve checked out self-publishing and found out that it can often be an expensive venture. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you a pretty penny or thousands. In addition to printing and binding, there is the cost of distribution, shipping, and promotional costs and – well, you do the math. Print on demand is an alternative that is cost effective. But you still have to market your book.
So what’s the alternative? An ebook!
Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or
For example, let’s say that you’ve spent the last twenty-five years growing and training on how to care for bonsai trees,and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.
Ebooks will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated
and often require the different aspects to be divided in order for the reader to get the full story.
Perhaps your goals are more finely tuned. For instance, you may want to build a whole business around writing and publishing ebooks.
Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks.
One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine.
People are looking to experts who can provide them with new ideas and strategies because ebooks authors are usually people who understand today’s technology challenges and potentials for success.Tweet This!
You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s already out there, and try to find a void that your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study habits and skills – quickly. The possibilities
After you’ve written your ebook…
Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?
The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every well-known ebook author has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject.
Make your ebook easy for your readers to promote. Include a link that will allow them to recommend your book to their friends and associates. Include an actual order form so at the end of their reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.
That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.
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Disclosure: I am an affiliate of Sqribble. That means if you click on one of my links in this post to make a purchase, I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.