Posts Tagged "branding for business"

You. Are. Your. Brand.

By Heidi Richards Mooney on Aug 28, 2018 in Blog, Blogging, Branding

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company,...