Sarah felt like her business was in a funk. She still had customers and sales coming in. Her profits were steady. But she wasn’t growing her email list or excited about creating new products. Everything felt ho-hum. When Sarah reached out to a business coach, the other woman suggested it might be time for a rebrand of her business. A rebrand is when you take a...
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Even if you have no plans of ever leaving your day job to turn your side hustle into a full-time business, it’s still a great idea to think about branding your hustle. Here’s why: 1. Your brand stands for what you want to be known for Branding is more than just your brand name (you can use your own name as a brand name) and your logo (yes, it’s...
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If you’re planning to launch a new product/ website/ blog/ service online pause for a minute and think – how do you make a big splash that gets people on board and taking action? While this isn’t meant to be a step-by-step process, we have put together what we think are the crucial nuts and bolts to any successful launch. Know what you want. You...
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Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company,...
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