Posts Tagged "client avatar"

How Well Do You Really Know Your Ideal Client?

By Heidi Richards Mooney on Jul 6, 2017 in Blog, Copywriting, Internet Marketing, Social Networking

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. [tweet_box design=”default” float=”none”]This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a...