Content marketing is a powerful strategy for boosting your website’s search engine optimization (SEO) and, consequently, your business. Here are some content marketing tips to help you achieve both goals: Keyword Research: Start by conducting thorough keyword research to identify the terms and phrases your target audience is searching for. Tools like Google...
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The four main content forms include: text, graphics, audio and video. Each of these content forms has its own benefits and drawbacks, with each appealing to different audiences. different goals and different needs. Here’s an overview of each of these four kinds of content and when they should be used. Text-Based Content This is by far the most common type of...
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Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to screen. If you approach content creation in a linear fashion, it will take you much longer because...
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Introduction No matter what kind of business you run online, there’s a good chance you have a blog. And if you have a blog, then you need a lot of content. But here’s the problem… It takes a lot of time to create that content. If you outsource it, then it’s going to take a lot of money. Either way, creating content is a big investment. Until...
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If you’re at a loss as to what sorts of articles you can fill your site with, refer to the Eight Most Popular Web Article Formats. Nearly all of these will work for the web because they’re broken into informational bits and bytes. Any article that can be presented in chunks or steps is well-received by web surfers. Web Article Formats for Your Website:...
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