Posts Tagged "copy"

Four Ways to Personalize Copy to Capture Your Readers Attention

By Heidi Richards Mooney on Oct 18, 2016 in content, Copywriting

Your writing success has a lot to do with how people react to copy that you produce.  People like to read what speaks to them directly because it’s the kind of writing they can relate to. This is why many writers take great pains to ensure that their copy is personalized so that readers will feel that it was written with their interests and needs...

Better Designed Websites Get more Opt-ins, More Sales, More Referrals

By Heidi Richards Mooney on May 20, 2015 in Copywriting, Digital Content, Website Design

Creating a great design on a content website will play an important part in your user’s overall experience. Well thought out and implemented design can increase trust, while poor design does the opposite. Better designed websites will get more opt-ins, more sales and more referrals. In general, design plays a significant part in...