Posts Tagged "hook your audience"

How to Answer “What’s in It for Me” in Fifteen Seconds

By Heidi Richards Mooney on Oct 28, 2019 in Advertising, Blog, content, Copywriting, Digital Content

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor. If you really hammer the answer home in the first fifteen seconds, chances are they’ll read...