Posts Tagged "ideal client"

How to Answer “What’s in It for Me” in Fifteen Seconds

By Heidi Richards Mooney on Oct 28, 2019 in Advertising, Blog, content, Copywriting, Digital Content

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor. If you really hammer the answer home in the first fifteen seconds, chances are they’ll read...

How Well Do You Really Know Your Ideal Client?

By Heidi Richards Mooney on Jul 6, 2017 in Blog, Copywriting, Internet Marketing, Social Networking

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. [tweet_box design=”default” float=”none”]This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a...