This checklist is designed to help you quickly convert your subscribers into customers using thank you pages and a welcome email. Things you can do on an opt-in thank you page (or other first-contact TY pages): Personalize the thank you page, if possible, to add the recipient’s name. Remind them of what they signed up for and what they can expect from...
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Getting your website to rank in the search engines is both an art and a science. Most experts agree that to get your page to rank, there are a few core steps that matter the most. Follow this checklist to get your SEO (search engine optimization) campaign kicked off to a solid start. Keyword Selection This is the most important step. Choosing what keywords...
Read MoreThe invention of the printing press didn’t start the advertising game. It just made it quicker and easier to find and inform business clients. And technology rolled on. Moving steadily from telegraph, telephone, fax machine, direct mail marketing, right up to today’s internet. And all along the way entrepreneurs’ took advantage of the changes...
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If you are out and about and looking for something to do nearby, a quick search on your smartphone will yield plenty of results. Research from Google has shown that there has been a 34X increase in “near me” searches since 2011. This popular search has also nearly doubled in the last year alone. What is even more valuable about this information is that...
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What would be a compelling offer to place on my website to drive people to call and make an appointment for scuba diving? It really depends on what you are willing to “give” people in terms of service, options and pricing. And I am not suggesting you price low. I tell clients they should NEVER be the lowest price unless they can afford to do so. Can you...
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