The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor. If you really hammer the answer home in the first fifteen seconds, chances are they’ll read...
Read MoreThe success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines. 1. Your list. Certainly one of the most important aspects of any email marketing campaign, your list is...
Read MoreContent marketing is when you figure out ways to utilize and repurpose content so that it is seen by a larger audience. Storytelling and content marketing go hand-in-hand. With storytelling, you can design a highly-engaged marketing campaign that carries a strong focus. You’ll use storytelling to give people the information they want to hear to...
Read MoreIf you’re planning to launch a new product/ website/ blog/ service online pause for a minute and think – how do you make a big splash that gets people on board and taking action? While this isn’t meant to be a step-by-step process, we have put together what we think are the crucial nuts and bolts to any successful launch. Know what you want. You...
Read MoreMany new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers in the niche are willing to pay for products. Other new business...
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