Posts Tagged "rich media"

What is Rich Media and Why Should We Use It?

By Heidi Richards Mooney on Feb 18, 2016 in Blog, Online Marketing

From ads that dance and sing to MTV-like commercials, online advertisers are using more and more “rich media” to attract consumers. In 2015 advertisers spent $5,44 billion on rich media, up from $3.78 billion in 2014 and according to eMarketer that number will climb to $12.19 billion by 2019. So what exactly is rich media? To...