Posts Tagged "small business"

3 Reasons to Brand Your Side Hustle

By Heidi Richards Mooney on Apr 15, 2019 in Advertising, Blog, Branding, content, Influencer Marketing, sales, Social Media

Even if you have no plans of ever leaving your day job to turn your side hustle into a full-time business, it’s still a great idea to think about branding your hustle. Here’s why: 1. Your brand stands for what you want to be known for Branding is more than just your brand name (you can use your own name as a brand name) and your logo (yes, it’s...

Six Business Books on My Reading List

By Heidi Richards Mooney on Sep 18, 2018 in Blog, Copywriting, Influencer Marketing, Influencer Marketing

This month I thought I’d do something a little different and share my reading list.  The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next...

By Heidi Richards Mooney on Feb 17, 2015 in Blog, Blogging

When done correctly, blogging can be profitable for small business owners and solopreneurs? Why? because it can get your website/online presence noticed. But only when done right. And that depends on several factors including Ranking of your website. Unfortunately for many bloggers, with all the Google Penguin updates, ranking is getting more difficult because of...