Posts Tagged "whats in it for me"

How to Answer “What’s in It for Me” in Fifteen Seconds

By Heidi Richards Mooney on Oct 1, 2022 in Blog, Email Marketing, Internet Marketing, Online Marketing, Writing and Editing

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor. If you really hammer the answer home in the first fifteen seconds, chances are they’ll read...