Posts Tagged "writing copy"

How to Write Copy That Sells… Master These 10 Tips and Avoid These 10 Common Mistakes

By Heidi Richards Mooney on Apr 4, 2023 in Blog, content, Copywriting, Writing and Editing

Did you know that just one single page of sales copy could earn you thousands of dollars? This is the power of copywriting. If done right, your reader will be engaged with the text and moved to take action. Copywriting is used in all forms of media and it’s an important skill that you can learn and develop. Here are 10 tips to Improve Your Copywriting: Keep it...

Put Your Sales on Autopilot With a Follow-Up Sequence

By Heidi Richards Mooney on Nov 12, 2017 in Blog, Copywriting, Email Marketing, Email Marketing

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers, also known as autoresponders. Let’s take a look at a typical follow-up sequence...

Four Ways to Personalize Copy to Capture Your Readers Attention

By Heidi Richards Mooney on Oct 18, 2016 in content, Copywriting

Your writing success has a lot to do with how people react to copy that you produce.  People like to read what speaks to them directly because it’s the kind of writing they can relate to. This is why many writers take great pains to ensure that their copy is personalized so that readers will feel that it was written with their interests and needs...

By Heidi Richards Mooney on Sep 21, 2016 in Blog, Copywriting

While basically the same thing, the major difference is that if you hire a ghostwriter, their name does not appear on your work. Professionals use the term or moniker copywriter when they are able to cite the work they create for their clients. In addition Copywriting is the term that is more often used when referring to web content such as sales pages,...