ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Why “Follow 4 Follow” Culture Hurts Your Brand More Than It Helps

Social media is overflowing with connection requests, DM nudges, and comment threads filled with “follow 4 follow?” And while it might seem harmless — even strategic — the truth is that this trend creates more noise than it does meaningful growth. Let’s get honest...

Why Your Thank You Page Deserves More Love

You did it! You got the click. Someone just signed up, made a purchase, or said “yes” to your offer. 🎉 Now what? Enter: the often-overlooked, wildly underutilized Thank You Page. This simple page is more than just a polite pat on the back. It’s a golden opportunity to...

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

How to Properly Add Geotargeting to Your Online Content

Reaching the right audience is essential for online success. Geotargeting, a strategy that customizes content based on a user’s geographical location, is a powerful way to enhance relevance, boost engagement, and improve search engine rankings. Whether you’re a local...

The Ethical Considerations of AI: Navigating the Challenges of Emerging Technology

Artificial intelligence (AI) is transforming industries, redefining everyday experiences, and revolutionizing decision-making processes. As AI systems become more advanced and integrated into various facets of our lives, ethical considerations have emerged as one of...

45 Social Media Tips to Increase Your Influence

Here is a list of random Social Media Tips I have shared online in the past. It makes for great blog content and will now be easier for me to find again (to repeat - or not). And for others to share... Note: this article is republished from May 2017 as I added and...

Building a Website in Six Steps

It is time for your business to reach the next level – presence on the internet. Now that you are ready to develop a website for your business, where do you begin? We will take you through a few basic steps to get you going on your first website. Step 1: Choose a...

Webinar Repurposing Strategies That Make Sense

Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay can get as much—maybe even more—traction as the live webinar did. Add the Replay to Your Autoresponders Evergreen webinar topics are...

6 Reasons Why Your Social Media Strategy Is Not Working

Social media is supposed to be the definitive content marketing channel solution, right? But many business owners are discovering it’s easier said than done. Here are a few reasons your social media strategy is not working. 1. You’re not advertising. Yes, social media...

6 Steps to Making a Content Marketing Strategy that Will Boost Your Business

You may have heard that content is king in this digitally connected age. Here are 6 simple steps to get the ball rolling with some excellent content marketing in your business. 1. Define your goals. You can’t go anywhere without a goal. Set concrete goals for your...

3 Pages Every Funnel Must Have—And What To Include On Them!

Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where. Here’s the easy answer: At the very least, your sales...