ARTICLES
The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.
Increase Your Prospects, Increase Your Sales With Blogging
How Smart, Story-Driven Blogging Still Builds Audiences, Trust & Revenue—Even in the Age of AI If there’s one marketing strategy that has not only survived the last decade of digital disruption—but thrived—it’s blogging. Yes, blogging.That thing many entrepreneurs...
How to Leverage Publicity to Sell More: Turning Visibility Into Revenue
Publicity isn’t just about getting your name in the news or seeing your face on a podcast graphic. It’s about strategic visibility — the kind that earns trust, builds authority, and attracts buyers who are already halfway sold before they ever land on your website. In...
From Vanity to Value: Why Purpose-Driven Brands Don’t Beg for Engagement
Lately, I’ve been thinking about how easy it is to get caught up in the numbers, likes, follows, views. We’re surrounded by metrics that promise validation, but I’ve learned that a meaningful brand isn’t built on vanity, it’s built on connection. Here’s the truth:...
Why August is Is the Time to Share Your Story
Did you know that August Is "Publish Your eBook Month? When it comes to content creation, few milestones are as empowering or as impactful as publishing your own eBook. Whether you're a business owner, coach, creative, or changemaker, an eBook can amplify your voice,...
Does Your Website Need an AI Chatbot? Here’s How to Decide
Today customers want answers faster than the speed of light, support smoother than a baby’s cheek, and experiences tailored like a custom-made suit—often before they even think about hitting “submit” on a contact form. Enter AI chatbots, stage left! But let’s cut the...
Master Your Brand’s Media Strategy: Insider Tips to Get Media Attention
In a world overflowing with content, where algorithms change by the day and attention spans shrink by the second, one thing remains timeless: the power of media. Whether it's being featured in a podcast, quoted in an article, or interviewed on local TV, media exposure...
Your Website Isn’t About You—It’s About Them
“The most effective websites speak directly to the heart of the audience, not the ego of the business.” As entrepreneurs, especially those of us who’ve poured our heart and soul into our work, it’s tempting to make our website a digital autobiography. We talk about...
7 Little-Known Email Marketing Secrets (And How to Implement Them)
If your email open rates are stagnating and your click-throughs aren’t converting, you may be missing out on some powerful, lesser-known email marketing techniques. While everyone knows the basics—like segmenting your list and writing compelling subject lines—there...