ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

How to Tell If a PR Professional Is Legit (and Not Just Another “Pay-to-Play” Pitch)

The minute you publish a book, launch a business, or start building your brand, your inbox fills with offers that sound amazing:“Guaranteed media placement!”“Feature in Forbes, Vogue, or Entrepreneur for only $999!”“Instant visibility with our global PR network!”...

How to Write an Effective CTA: The Secret Ingredient That Turns Readers Into Clients

With real examples you can swipe and use today If your blog post educates, inspires, or entertains—but doesn’t lead the reader somewhere—then you’re only doing half the job. Great content builds trust.But a great CTA (Call to Action) creates movement. A CTA is the...

Webinar Repurposing Strategies That Make Sense

Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay can get as much—maybe even more—traction as the live webinar did. Add the Replay to Your Autoresponders Evergreen webinar topics are...

6 Reasons Why Your Social Media Strategy Is Not Working

Social media is supposed to be the definitive content marketing channel solution, right? But many business owners are discovering it’s easier said than done. Here are a few reasons your social media strategy is not working. 1. You’re not advertising. Yes, social media...

Resource of the Day: 48 FREE Stock Photo Graphics Sites

Updated with 15 new image resources March 21, 2015 If you have trouble looking for photos to share photos online -quality photos that are easily accessed (and mostly free), here are a list of 33 FREE photo/texture/clipart and webpage header graphics sites. If you...

Writing Content to Get Traffic to Your Blog – The Basics

It goes without saying (but I'm going to say it anyway) that Blogging has truly revolutionized the way we communicate, promote and collaborate online these days. There is, it seems, no limit to what one can do when a blog is added to your online promotional engine....

How Can Blogging Be Profitable for Small Businesses and Solopreneurs?

When done correctly, blogging can be profitable for small business owners and solopreneurs? Why? because it can get your website/online presence noticed. But only when done right. And that depends on several factors including Ranking of your website. Unfortunately for...

Which Type of Video Gets the Most Views?

If you're using video in your marketing, there's a question you need to answer – what type of video is best to achieve your goals? And no, slide-show videos are NOT a one-type fits all, despite what many marketers will tell you. In fact, plenty of people are tired of...

Heidi Richards Mooney Named Among Cision’s Top 50 Rich Media Social Influencers for 2015

Fort Lauderdale, FL — January 10, 2015 — Heidi Richards Mooney, a renowned entrepreneur, speaker, and digital media expert, has been recognized as one of Cision’s Top 50 Rich Media Social Influencers for 2015. This prestigious list highlights individuals who have...

HOW TO CREATE NEVER-ENDING CONTENT IDEAS

When trying to create content ideas you have to first to understand what the purpose of the content you're creating is, what your goal for each piece of content is, and why you're creating it. If you don't know why you've created a particular piece of content, you...