ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Why “Follow 4 Follow” Culture Hurts Your Brand More Than It Helps

Social media is overflowing with connection requests, DM nudges, and comment threads filled with “follow 4 follow?” And while it might seem harmless — even strategic — the truth is that this trend creates more noise than it does meaningful growth. Let’s get honest...

Why Your Thank You Page Deserves More Love

You did it! You got the click. Someone just signed up, made a purchase, or said “yes” to your offer. 🎉 Now what? Enter: the often-overlooked, wildly underutilized Thank You Page. This simple page is more than just a polite pat on the back. It’s a golden opportunity to...

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

Webinar Repurposing Strategies That Make Sense

Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay can get as much—maybe even more—traction as the live webinar did. Add the Replay to Your Autoresponders Evergreen webinar topics are...

6 Reasons Why Your Social Media Strategy Is Not Working

Social media is supposed to be the definitive content marketing channel solution, right? But many business owners are discovering it’s easier said than done. Here are a few reasons your social media strategy is not working. 1. You’re not advertising. Yes, social media...

Heidi Richards Mooney Named Among Cision’s Top 50 Rich Media Social Influencers for 2015

Fort Lauderdale, FL — January 10, 2015 — Heidi Richards Mooney, a renowned entrepreneur, speaker, and digital media expert, has been recognized as one of Cision’s Top 50 Rich Media Social Influencers for 2015. This prestigious list highlights individuals who have...

HOW TO CREATE NEVER-ENDING CONTENT IDEAS

When trying to create content ideas you have to first to understand what the purpose of the content you're creating is, what your goal for each piece of content is, and why you're creating it. If you don't know why you've created a particular piece of content, you...

Blogging for Others: A Great Way to Build Credibility

One of the best ways to establish yourself as an expert, build credibility and get more traffic for your website is to guest post on other people's blogs. Here's how guest blogging can help you, as well as how to land your first three guest blog posts. => Build...

The Power of P.S. To Get People To Click on Your Links

The P.S. in marketing originally came from direct mail promotions. Prospects would often go straight to the bottom of the sales copy to find the price before reading the letter. By inserting a powerful P.S., the marketers were often able to pull people back into the...

The In’s and Out’s of SEO – Search Engine Marketing Relevance

Search engine optimization and ways of driving website traffic have changed dramatically over the last few years. It used to be all about the algorithms. Then Google’s all-powerful algorithms were over-ridden by the phenomenon of social search as social media...

30 Rules For Being a Success in Online Marketing

This list is by no means complete – it's really more the result of a brain storming session when I sat down to figure out why some people succeed online while others haven't succeeded. Yet. 🙂 1. You gotta sell something. I've known people who were "in business"...