ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

How to Tell If a PR Professional Is Legit (and Not Just Another “Pay-to-Play” Pitch)

The minute you publish a book, launch a business, or start building your brand, your inbox fills with offers that sound amazing:“Guaranteed media placement!”“Feature in Forbes, Vogue, or Entrepreneur for only $999!”“Instant visibility with our global PR network!”...

How to Write an Effective CTA: The Secret Ingredient That Turns Readers Into Clients

With real examples you can swipe and use today If your blog post educates, inspires, or entertains—but doesn’t lead the reader somewhere—then you’re only doing half the job. Great content builds trust.But a great CTA (Call to Action) creates movement. A CTA is the...

6 Steps to Making a Content Marketing Strategy that Will Boost Your Business

You may have heard that content is king in this digitally connected age. Here are 6 simple steps to get the ball rolling with some excellent content marketing in your business. 1. Define your goals. You can’t go anywhere without a goal. Set concrete goals for your...

3 Pages Every Funnel Must Have—And What To Include On Them!

Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where. Here’s the easy answer: At the very least, your sales...

Blogging for Others: A Great Way to Build Credibility

One of the best ways to establish yourself as an expert, build credibility and get more traffic for your website is to guest post on other people's blogs. Here's how guest blogging can help you, as well as how to land your first three guest blog posts. => Build...

The Power of P.S. To Get People To Click on Your Links

The P.S. in marketing originally came from direct mail promotions. Prospects would often go straight to the bottom of the sales copy to find the price before reading the letter. By inserting a powerful P.S., the marketers were often able to pull people back into the...

The In’s and Out’s of SEO – Search Engine Marketing Relevance

Search engine optimization and ways of driving website traffic have changed dramatically over the last few years. It used to be all about the algorithms. Then Google’s all-powerful algorithms were over-ridden by the phenomenon of social search as social media...

30 Rules For Being a Success in Online Marketing

This list is by no means complete – it's really more the result of a brain storming session when I sat down to figure out why some people succeed online while others haven't succeeded. Yet. 🙂 1. You gotta sell something. I've known people who were "in business"...

Social Media Internet Marketing – 30 Tips in 30 Minutes

On Wednesday August 20th, The South Florida Business Journal will feature Social Media Internet Marketing - 30 Tips in 30 Minutes presented by Heidi Richards Mooney, Founder Women in Ecommerce Where: Chart House 3000 NE 32nd Ave, Fort Lauderdale, FL 33308 Directions...

Choosing the BEST Social Media Platforms For Your Business

There are currently billions of worldwide registered users on the major social media sites. While it’s a good idea for businesses to have accounts on each social media platform for maximum exposure, not all social media sites are created the same; and what one can do...