ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Why “Follow 4 Follow” Culture Hurts Your Brand More Than It Helps

Social media is overflowing with connection requests, DM nudges, and comment threads filled with “follow 4 follow?” And while it might seem harmless — even strategic — the truth is that this trend creates more noise than it does meaningful growth. Let’s get honest...

Why Your Thank You Page Deserves More Love

You did it! You got the click. Someone just signed up, made a purchase, or said “yes” to your offer. 🎉 Now what? Enter: the often-overlooked, wildly underutilized Thank You Page. This simple page is more than just a polite pat on the back. It’s a golden opportunity to...

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

7 Little-Known Email Marketing Secrets (And How to Implement Them)

If your email open rates are stagnating and your click-throughs aren’t converting, you may be missing out on some powerful, lesser-known email marketing techniques. While everyone knows the basics—like segmenting your list and writing compelling subject lines—there...

The Best (and Worst) That Can Happen When You Blog With or Without an SEO Strategy

If you're consistently publishing blog posts but not seeing the traffic, leads, or sales you'd hoped for, the problem may not be your content—it might be your lack of SEO strategy. Search Engine Optimization (SEO) is more than just sprinkling a few keywords into your...

Content Creation: Batching Your Tasks to Save Time and Money

Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to screen. If you...

Tech & Marketing Terms Defined

(newly revised June 21, 2022) Ever wonder what "Amplify" is? What does it mean when content is "branded". What does "Cache" mean? Or "Cachet"? How about "Freemium"? These are a small handful marketing terms originated from the internet. Click on each graphic to...

Creating a High Converting Sales Page

A great sales page can make all the difference to your business. When it comes to selling information products online a great sales page is absolutely necessary for your success. We’ve put together some of our best tips to help you create a sales page that’s truly...

Get the Best Results From Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other...

Email Marketing Tips for Your Business

Email marketing is an excellent way to connect with your customers without having to spend a whole lot of money. Newsletters are one great way to get people to sign up. Here are 5 email marketing tips your business should implement. Make subscribing easy – Create a...

Types of Emails You Need to Use

If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of email...