ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Why “Follow 4 Follow” Culture Hurts Your Brand More Than It Helps

Social media is overflowing with connection requests, DM nudges, and comment threads filled with “follow 4 follow?” And while it might seem harmless — even strategic — the truth is that this trend creates more noise than it does meaningful growth. Let’s get honest...

Why Your Thank You Page Deserves More Love

You did it! You got the click. Someone just signed up, made a purchase, or said “yes” to your offer. 🎉 Now what? Enter: the often-overlooked, wildly underutilized Thank You Page. This simple page is more than just a polite pat on the back. It’s a golden opportunity to...

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

Digital Event Strategist

The Virtual Edge Institute Digital Event Strategist Certification was a prestigious certificate program that experts applied for and participated in to gain knowledge, new skills and expand their professional development. One of the questions on the application was...

Proven-to-Work System for Social Media

Running social media for your business is a ton of work… And it never stops! Before you know it, you’re wasting hours of time and loads of mental energy trying to think of something useful to post. And, more than likely, seeing little to no results from your...

Content Upgrades – Why They Work

Have you heard about content upgrades? They are one of the hottest new list building trends for one very good reason... they work extremely well. Let's take a look at exactly what a content upgrade is, why it works so well, and how you can put this high conversion...

5 Ways to Give Your Website a Quick Makeover

What does your website say about you and your business? Is your website working for you; is it bringing prospects into your sales funnel or encouraging them to pickup the phone for a consultation? Or is your website like many others, just taking up internet real...

Start Using Facebook Live To Engage Your Audience

Overview Brands and publishers alike are experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if...

Six Business Books on My Reading List

This month I thought I'd do something a little different and share my reading list. The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who's opinion I admire...

You. Are. Your. Brand.

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online...

How to Partner with Influencers to Grow Your Business

Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to...