ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

How to Tell If a PR Professional Is Legit (and Not Just Another “Pay-to-Play” Pitch)

The minute you publish a book, launch a business, or start building your brand, your inbox fills with offers that sound amazing:“Guaranteed media placement!”“Feature in Forbes, Vogue, or Entrepreneur for only $999!”“Instant visibility with our global PR network!”...

How to Write an Effective CTA: The Secret Ingredient That Turns Readers Into Clients

With real examples you can swipe and use today If your blog post educates, inspires, or entertains—but doesn’t lead the reader somewhere—then you’re only doing half the job. Great content builds trust.But a great CTA (Call to Action) creates movement. A CTA is the...

How to Write Copy That Sells… Master These 10 Tips and Avoid These 10 Common Mistakes

Did you know that just one single page of sales copy could earn you thousands of dollars? This is the power of copywriting. If done right, your reader will be engaged with the text and moved to take action. Copywriting is used in all forms of media and it’s an...

The Key to Your Website Success Is in the Details

While you are crafting and designing your website pages, you are viewing the “big picture.” But, while you gaze out over the whole forest, don’t forget to take a look at the individual trees as well. Details are what separates a good website from one that people visit...

Start Using Facebook Live To Engage Your Audience

Overview Brands and publishers alike are experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if...

Six Business Books on My Reading List

This month I thought I'd do something a little different and share my reading list. The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who's opinion I admire...

You. Are. Your. Brand.

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online...

How to Partner with Influencers to Grow Your Business

Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to...

Four Tips to Immediately Boost Your Social Media Traffic

Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of traffic to your site, it is...

How To Consistently Add Hundreds Of Subscribers To Your List Every Week

If you run an online business you know how important your "list" can be. A list that will will read your valuable content, buy your products and services, or buy your affiliate offers. Slow and steady wins the race. When you follow a certain formula, you can build...