ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Why “Follow 4 Follow” Culture Hurts Your Brand More Than It Helps

Social media is overflowing with connection requests, DM nudges, and comment threads filled with “follow 4 follow?” And while it might seem harmless — even strategic — the truth is that this trend creates more noise than it does meaningful growth. Let’s get honest...

Why Your Thank You Page Deserves More Love

You did it! You got the click. Someone just signed up, made a purchase, or said “yes” to your offer. 🎉 Now what? Enter: the often-overlooked, wildly underutilized Thank You Page. This simple page is more than just a polite pat on the back. It’s a golden opportunity to...

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

Increase Your Prospects, Increase Your Sales with Blogging

If you want to get more prospects and make more sales with blogging you need to understand how the concept works. Blogs make money through attracting an audience who comes to read their free content. Once a visitor comes to the site your job as a blogger is to get...

Find Your Niche, Get More Traffic

Your niche research will be the difference between making and losing money — that goes for both offline and online. This is a skill that you MUST develop if you want to be profitable. How can you spot a potential niche? It’s simple. If there are people advertising in...

Why, Where and How to Advertise Your Business Online

The whole point of advertising is to get noticed. With all the noise these days both online and off, it is difficult at best to get seen… Heidi Richards Mooney That’s why I recommend publicity over advertising. Doing things like creating an event or a stunt will...

Look Whose Talking! (on Social Media Forums)

“Communities can extend the edge of the corporation in truly transformative ways — tapping into new talent, helping design products and services, providing customer support and, most importantly, building the brand with the customer.” Ed Moran What if your website...

How to Use Twitter Effectively for Business

As part of the Women and the WEB survey, many of the respondents asked me their most compelling questions. Here is another one: Any suggestions on how to use Twitter effectively? And my reply: There is really no simple answer to that question. And to top it off,...

Cashing in on Blogging with WordPress

What makes Wordpress so special (and my blog platform of choice)? Wordpress is your simple and easy way to set up a blog with minimal programming requirements. Wordpress gives you thousands of theme choices, theme resources, and the ability to use images, and various...

Your Website ABOUT Page

As an expert on Web Optimization, one of the things I coach clients on is how to create CONTENT for their site for their Visitors AND The Search Engines. Most people will write for one or the other, and not always for both. By that I mean, they might write the type of...

How to Cash-in on The WEB™

Have you been struggling with your website? Not making any money online? Do you feel your website is lost in cyberspace and no one can find it? Do you wonder what you should be writing about, what content works on the web and what doesn't? Do you know what you can and...