ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

How to Tell If a PR Professional Is Legit (and Not Just Another “Pay-to-Play” Pitch)

The minute you publish a book, launch a business, or start building your brand, your inbox fills with offers that sound amazing:“Guaranteed media placement!”“Feature in Forbes, Vogue, or Entrepreneur for only $999!”“Instant visibility with our global PR network!”...

How to Write an Effective CTA: The Secret Ingredient That Turns Readers Into Clients

With real examples you can swipe and use today If your blog post educates, inspires, or entertains—but doesn’t lead the reader somewhere—then you’re only doing half the job. Great content builds trust.But a great CTA (Call to Action) creates movement. A CTA is the...

Increase Your Prospects, Increase Your Sales With Blogging

How Smart, Story-Driven Blogging Still Builds Audiences, Trust & Revenue—Even in the Age of AI If there’s one marketing strategy that has not only survived the last decade of digital disruption—but thrived—it’s blogging. Yes, blogging.That thing many entrepreneurs...

Your Website Isn’t About You—It’s About Them

“The most effective websites speak directly to the heart of the audience, not the ego of the business.” As entrepreneurs, especially those of us who’ve poured our heart and soul into our work, it’s tempting to make our website a digital autobiography. We talk about...

7 Little-Known Email Marketing Secrets (And How to Implement Them)

If your email open rates are stagnating and your click-throughs aren’t converting, you may be missing out on some powerful, lesser-known email marketing techniques. While everyone knows the basics—like segmenting your list and writing compelling subject lines—there...

The Importance of Making Your Website Responsive

It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities. So, has your website been...

Digital Event Strategist

The Virtual Edge Institute Digital Event Strategist Certification was a prestigious certificate program that experts applied for and participated in to gain knowledge, new skills and expand their professional development. One of the questions on the application was...

Proven-to-Work System for Social Media

Running social media for your business is a ton of work… And it never stops! Before you know it, you’re wasting hours of time and loads of mental energy trying to think of something useful to post. And, more than likely, seeing little to no results from your...

How to Write Copy That Sells… Master These 10 Tips and Avoid These 10 Common Mistakes

Did you know that just one single page of sales copy could earn you thousands of dollars? This is the power of copywriting. If done right, your reader will be engaged with the text and moved to take action. Copywriting is used in all forms of media and it’s an...

The Key to Your Website Success Is in the Details

While you are crafting and designing your website pages, you are viewing the “big picture.” But, while you gaze out over the whole forest, don’t forget to take a look at the individual trees as well. Details are what separates a good website from one that people visit...

The Pros and Cons of Building Your Website from Scratch

You are in business to make money, not to lose it or give it away. While this is essentially true of all business enterprises, certain tasks could be costing you more when not handled professionally. Keep reading to discover the pros and cons of creating a business...