ARTICLES

The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.

Level Up Your Thank You Page: Turn One-Time Clicks Into Long-Term Connections

Most businesses spend hours fine-tuning their homepage, landing page, and sales page...but what happens after someone opts in, signs up, or buys something? Cue: the Thank You Page — one of the most underused, underestimated pages on your website. If your current thank...

How to Tell If a PR Professional Is Legit (and Not Just Another “Pay-to-Play” Pitch)

The minute you publish a book, launch a business, or start building your brand, your inbox fills with offers that sound amazing:“Guaranteed media placement!”“Feature in Forbes, Vogue, or Entrepreneur for only $999!”“Instant visibility with our global PR network!”...

How to Write an Effective CTA: The Secret Ingredient That Turns Readers Into Clients

With real examples you can swipe and use today If your blog post educates, inspires, or entertains—but doesn’t lead the reader somewhere—then you’re only doing half the job. Great content builds trust.But a great CTA (Call to Action) creates movement. A CTA is the...

Digital Event Strategist

The Virtual Edge Institute Digital Event Strategist Certification was a prestigious certificate program that experts applied for and participated in to gain knowledge, new skills and expand their professional development. One of the questions on the application was...

Proven-to-Work System for Social Media

Running social media for your business is a ton of work… And it never stops! Before you know it, you’re wasting hours of time and loads of mental energy trying to think of something useful to post. And, more than likely, seeing little to no results from your...

5 Tips To Launching Anything Online

If you're planning to launch a new product/ website/ blog/ service online pause for a minute and think – how do you make a big splash that gets people on board and taking action? While this isn't meant to be a step-by-step process, we have put together what we think...

The Pros and Cons of Building Your Website from Scratch

You are in business to make money, not to lose it or give it away. While this is essentially true of all business enterprises, certain tasks could be costing you more when not handled professionally. Keep reading to discover the pros and cons of creating a business...

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The...

Quickly Turn Subscribers into Customers

This checklist is designed to help you quickly convert your subscribers into customers using thank you pages and a welcome email. Things you can do on an opt-in thank you page (or other first-contact TY pages): Personalize the thank you page, if possible, to...

Content Upgrades – Why They Work

Have you heard about content upgrades? They are one of the hottest new list building trends for one very good reason... they work extremely well. Let's take a look at exactly what a content upgrade is, why it works so well, and how you can put this high conversion...

5 Ways to Give Your Website a Quick Makeover

What does your website say about you and your business? Is your website working for you; is it bringing prospects into your sales funnel or encouraging them to pickup the phone for a consultation? Or is your website like many others, just taking up internet real...