6 More Tips to Launch Anything Online
In Part two we cover six more tips to Launch Anything Online – beginning with the sales letter.
- Begin your launch just as you would begin a sales letter – with a big headline. You need something to capture people’s attention and get them excited. And each phase of your pre-launch should have another headline, whether it’s a written message or a video. Always be capturing attention and creating curiosity all the way through the process.
Remember, this is an EVENT, so treat it like an event. Rather than using hype, attract people with what’s actually happening and what’s really taking place. Your launch can change people’s lives – if not then maybe you should rethink it. And because it can change lives, you need to clearly convey that message to your prospects. And the best way to do that is by using an attention grabbing headline each time that sets the tone, and then following up with really great information.
- Have a great offer. This goes for anything and it’s especially relevant for launches. Just because you’re going to all the trouble of creating an event doesn’t mean you don’t also need a great offer, because you do. I don’t care if you’re a wiz at prelaunches and launches, if your offer stinks then you’re not going to make sales.
So what’s a great offer? It’s something where the customers thinks, “Wow, I can’t believe I’m getting so much value for so little money.” That doesn’t necessarily mean that your offer is cheap – it could be $1000. But it does mean that you are offering far more in value than the price you are charging.
For example, if you’re showing someone how to set up a business that pays them $1000 a week, then $1000 for that information is nothing, it’s peanuts. Or if you’re showing them how to solve a problem that’s been driving them crazy for days or weeks or even years, and you’re dong it for only $47 while they’ve spent hundreds trying to solve it, then it’s a great offer.
- Get help with your marketing message. You go through the whole process of prelaunch and launch, only to have a dud. Ouch. You can prevent this and have a strong event by taking a little time to have some conversations with your prospects in advance. For example, float your idea in a blog post and gauge reaction. Are they excited? Do they want to know more? Or is the sound of silence all that you’re receiving?
Talk to your prospects and customers on forums, webinars, via email, teleseminars, etc. Gauge reaction and tailor your sales message accordingly. This can only aid you in having a successful event.
- Suss out the marketing objections. You’re having a conversation on your blog or in your forum and you see the same problems coming up, what do you do? If you’re smart, you tackle them head on in your launch. For example, your product is on how to be an amazing baker even if your prospect can’t make a Rice Krispie treat to save their life. (For non-bakers out there, Rice Krispie treats are super easy to make.)
So you keep hearing, “When I make cookies they always get too thin at the edges and that part burns.” So you make a video that shows you had the exact same problem, and it was really embarrassing when someone would comment about your weird cookies, but then you found the secret and here it is and now your cookies are perfect. And Viola! You are now the expert baking problem solver, all because you listened to your market and discovered some of the things that were driving them crazy.
You might be wondering why I call these things objections, and the reason is this: If your prospects feel like they can’t do the simplest of things, then they’re not going to possess the confidence to invest in your program. But if you can show them how rapidly they can make improvements, not only will their confidence in their abilities increase, but so will their confidence in your ability to dramatically help them.
- Sequence your launches. You might be thinking that launches are just for huge products and million dollar deals, but that’s just the high profile launches. If you’re smart, and especially if you’re just getting started, you’ll start small and stack your launches. For example, your first launch might be for your blog – to get your first readers and start building your list.
Your second launch might be a small product in which you’re really focused more on getting active affiliates than making sales, because with your third launch you’re going to be going bigger, with a more expensive product. Having those affiliates in place from the last launch will help you tremendously. Maybe when you’re focused on gaining affiliates and building your mailing list, you pay 100% commissions.
Then as you get bigger, you start charging more for your products but paying lower percentages to affiliates (example: 100% the first time, 75% the second, etc.) And you just stack this way, doing one launch after another, sometimes with different goals in mind and always building on what you’re done previously.
- Remember, launches aren’t just for the Internet marketing realm. Because we’re in Internet Marketing, we’re witness to a lot of IM launches. But if you look at others niches, and just about ANY niche, you’ll find that launches are there as well.
In fact they often work even BETTER, because they’re not overcrowded with launches the way that IM can be. So the tip here is to think outside of IM, to look at any other niches you’re in or you want to be in, and think about doing a series of launches in that niche to build your business there.
Read part one, 5 Tips to Launch Anything Online