How to Answer “What’s in It for Me” in Fifteen Seconds

by Heidi Richards Mooney | Oct 28, 2019 | Advertising, Blog, content, Copywriting, Digital Content

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your...

Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

by Heidi Richards Mooney | May 23, 2019 | Advertising, Blog, Business Planning, Lead Generation

To grow you income, you need more customers. [tweet_box design=”box_08″ float=”none”]That in turn means you need more people to sign up for your list. Where do these new subscribers come from? You get them by increasing the traffic to your...

3 Reasons to Brand Your Side Hustle

by Heidi Richards Mooney | Apr 15, 2019 | Advertising, Blog, Branding, content, Influencer Marketing, sales, Social Media

Even if you have no plans of ever leaving your day job to turn your side hustle into a full-time business, it’s still a great idea to think about branding your hustle. Here’s why: 1. Your brand stands for what you want to be known for Branding is more than...

6 More Tips to Launch Anything Online

by Heidi Richards Mooney | Apr 12, 2019 | Advertising, Blog, Branding, content, Email Marketing, Influencer Marketing, Influencer Marketing, Internet Marketing, Lead Generation, Online Marketing

In Part two we cover six more tips to Launch Anything Online – beginning with the sales letter. Begin your launch just as you would begin a sales letter – with a big headline. You need something to capture people’s attention and get them excited. And...

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

by Heidi Richards Mooney | Feb 27, 2019 | Advertising, Blog, content, Email Marketing, Influencer Marketing, Internet Marketing

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The...