Copywriting

Content Upgrades – Why They Work

By Redhead on Jan 27, 2019 in Blog, Blogging, content, Copywriting, Digital Content, Website Content and Optimization, Website Traffic | 0 comments

Have you heard about content upgrades? They are one of the hottest new list building trends for one very good reason… they work extremely well. Let’s take a look at exactly what a content upgrade is, why it works so well, and how you can put this high conversion list building tool to use immediately. What Is a Content Upgrade? A content upgrade is a very...

Six Business Books on My Reading List

By Redhead on Sep 18, 2018 in Blog, Copywriting, Influencer Marketing, Influencer Marketing | 0 comments

This month I thought I’d do something a little different and share my reading list.  The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next Economy...

13 Ingredients to Create the Perfect Website Homepage

By Redhead on Apr 6, 2018 in Blog, content, Copywriting, Website Content and Optimization, Website Design | 0 comments

Your homepage is your website’s doorway the world to see your website, it’s the page that leads them to other pages; its also the page most people “land on.” It is the first impression visitor will  have about your company or organization. Because this page is most often the page people first see when looking for your information (and is more...

Put Your Sales on Autopilot With a Follow-Up Sequence

By Redhead on Nov 12, 2017 in Blog, Copywriting, Email Marketing, Email Marketing | 0 comments

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers, also known as autoresponders. Let’s take a look at a typical follow-up sequence (autoresponder) for a...

Top 7 Psychological Triggers That Convert Leads to Customers

By Redhead on Oct 11, 2017 in Blog, Copywriting, Online Marketing, sales, Social Media | 0 comments

“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your...

The Power of Telling Your Story

By Redhead on Sep 28, 2017 in Blog, Branding, content, Copywriting | 0 comments

Using Storytelling to Create Top of Mind Awareness for Your Brand “Stories put our whole brain to work, not just parts of it. We feel more engaged when hearing narratives and we remember them more. What gets remembered becomes top of mind.” Al Lautenslager Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the...