BusinessDictionary.com defines a CALL-TO-ACTION (CTA) as “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as ‘Write Now,’ ‘Call Now,’ or (on Internet) ‘Click Here.’ A retail advertisement or commercial without a call-to-action is considered incomplete and...
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Have you heard about content upgrades? They are one of the hottest new list building trends for one very good reason… they work extremely well. Let’s take a look at exactly what a content upgrade is, why it works so well, and how you can put this high conversion list building tool to use immediately. What Is a Content Upgrade? A content upgrade is a very...
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This month I thought I’d do something a little different and share my reading list. The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next Economy...
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Your homepage is your website’s doorway the world to see your website, it’s the page that leads them to other pages; its also the page most people “land on.” It is the first impression visitor will have about your company or organization. Because this page is most often the page people first see when looking for your information (and is more...
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The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers, also known as autoresponders. Let’s take a look at a typical follow-up sequence (autoresponder) for a...
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“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your...
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