Copywriting

7 Ways to Optimize Your Time Blogging

By Redhead on Jul 19, 2019 in Blog, Blog Promotion, Blogging, content, Copywriting, Writing and Editing | 0 comments

Successful blogging requires a lot of hard work.  Anyone can slap up a blog and forget it. If you want to achieve whatever blogging goals you have set, you can’t adopt that attitude. Blogs are all about engagement, you have to constantly be “out there”, engaging in a conversation with your target audience. Tweet This! Think about what the following blogging...

15 Ways to Call Your Prospect to Action

By Redhead on Jun 25, 2019 in Blog, content, Copywriting, Digital Content, Lead Generation | 0 comments

BusinessDictionary.com defines a  CALL-TO-ACTION (CTA) as  “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as ‘Write Now,’ ‘Call Now,’ or (on Internet) ‘Click Here.’ A retail advertisement or commercial without a call-to-action is considered incomplete and...

Content Upgrades – Why They Work

By Redhead on Jan 27, 2019 in Blog, Blogging, content, Copywriting, Digital Content, Website Content and Optimization, Website Traffic | 0 comments

Have you heard about content upgrades? They are one of the hottest new list building trends for one very good reason… they work extremely well. Let’s take a look at exactly what a content upgrade is, why it works so well, and how you can put this high conversion list building tool to use immediately. What Is a Content Upgrade? A content upgrade is a very...

Six Business Books on My Reading List

By Redhead on Sep 18, 2018 in Blog, Copywriting, Influencer Marketing, Influencer Marketing | 0 comments

This month I thought I’d do something a little different and share my reading list.  The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next Economy...

13 Ingredients to Create the Perfect Website Homepage

By Redhead on Apr 6, 2018 in Blog, content, Copywriting, Website Content and Optimization, Website Design | 0 comments

Your homepage is your website’s doorway the world to see your website, it’s the page that leads them to other pages; its also the page most people “land on.” It is the first impression visitor will  have about your company or organization. Because this page is most often the page people first see when looking for your information (and is more...

Put Your Sales on Autopilot With a Follow-Up Sequence

By Redhead on Nov 12, 2017 in Blog, Copywriting, Email Marketing, Email Marketing | 0 comments

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers, also known as autoresponders. Let’s take a look at a typical follow-up sequence (autoresponder) for a...