Copywriting

Six Business Books on My Reading List

By Redhead on Sep 18, 2018 in Blog, Copywriting, Influencer Marketing, Influencer Marketing | 0 comments

This month I thought I’d do something a little different and share my reading list.  The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next Economy...

13 Ingredients to Create the Perfect Website Homepage

By Redhead on Apr 6, 2018 in Blog, content, Copywriting, Website Content and Optimization, Website Design | 0 comments

Your homepage is your website’s doorway the world to see your website, it’s the page that leads them to other pages; its also the page most people “land on.” It is the first impression visitor will  have about your company or organization. Because this page is most often the page people first see when looking for your information (and is more...

Put Your Sales on Autopilot With a Follow-Up Sequence

By Redhead on Nov 12, 2017 in Blog, Copywriting, Email Marketing, Email Marketing | 0 comments

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers, also known as autoresponders. Let’s take a look at a typical follow-up sequence (autoresponder) for a...

Top 7 Psychological Triggers That Convert Leads to Customers

By Redhead on Oct 11, 2017 in Blog, Copywriting, Online Marketing, sales, Social Media | 0 comments

“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your...

The Power of Telling Your Story

By Redhead on Sep 28, 2017 in Blog, Branding, content, Copywriting | 0 comments

Using Storytelling to Create Top of Mind Awareness for Your Brand “Stories put our whole brain to work, not just parts of it. We feel more engaged when hearing narratives and we remember them more. What gets remembered becomes top of mind.” Al Lautenslager Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the...

Top 10 Ideas for Repurposing Your Content

By Redhead on Jul 24, 2017 in Blog, content, Copywriting, Uncategorized | 0 comments

Finding new ways to recycle content you have already created has a lot of benefits. It helps you connect with a new audience and you get to share your best material in a new way. It also maximizes your efforts. You put a lot of energy and time into creating any type of content. Shouldn’t you get the most return on your investment? Tweet This! The following 10 ideas...