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How to Write Copy That Sells… Master These 10 Tips and Avoid These 10 Common Mistakes

How to Write Copy That Sells… Master These 10 Tips and Avoid These 10 Common Mistakes

by Heidi Richards Mooney | Apr 4, 2023 | Blog, content, Copywriting, Writing and Editing

Did you know that just one single page of sales copy could earn you thousands of dollars? This is the power of copywriting. If done right, your reader will be engaged with the text and moved to take action. Copywriting is used in all forms of media and it’s an...
Most Content Originates from These Four Forms of Content

Most Content Originates from These Four Forms of Content

by Heidi Richards Mooney | Aug 21, 2022 | Blog, content, Copywriting

The four main content forms include: text, graphics, audio and video. Each of these content forms has its own benefits and drawbacks, with each appealing to different audiences. different goals and different needs. Here’s an overview of each of these four kinds...
Content Creation: Batching Your Tasks to Save Time and Money

Content Creation: Batching Your Tasks to Save Time and Money

by Heidi Richards Mooney | Jul 16, 2022 | Blog, content, Copywriting, Digital Content

Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to...
Get the Best Results From Your Website Copywriter

Get the Best Results From Your Website Copywriter

by Heidi Richards Mooney | Jun 6, 2022 | content, Copywriting

Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other...
10 Kinds Of Blog Posts You Can Create In 10 Minutes

10 Kinds Of Blog Posts You Can Create In 10 Minutes

by Heidi Richards Mooney | Feb 27, 2022 | Blog, Blogging, content, Copywriting, Digital Content

Introduction No matter what kind of business you run online, there’s a good chance you have a blog. And if you have a blog, then you need a lot of content. But here’s the problem… It takes a lot of time to create that content. If you outsource it,...
Web Article Prototypes: What Can You Publish to Keep Things Interesting On Your Website?

Web Article Prototypes: What Can You Publish to Keep Things Interesting On Your Website?

by Heidi Richards Mooney | Jan 5, 2022 | Blog, content, Copywriting, Email Marketing, Writing and Editing

If you’re at a loss as to what sorts of articles you can fill your site with, refer to the Eight Most Popular Web Article Formats. Nearly all of these will work for the web because they’re broken into informational bits and bytes. Any article that can be...
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