Increase Your Prospects, Increase Your Sales With Blogging

by Heidi Richards Mooney | Nov 25, 2025 | Blog, Blog Promotion, Blogging, content, Copywriting

How Smart, Story-Driven Blogging Still Builds Audiences, Trust & Revenue—Even in the Age of AI If there’s one marketing strategy that has not only survived the last decade of digital disruption—but thrived—it’s blogging. Yes,...

The Best (and Worst) That Can Happen When You Blog With or Without an SEO Strategy

by Heidi Richards Mooney | May 10, 2025 | Blog, Blogging, Search Engine Optimization

If you’re consistently publishing blog posts but not seeing the traffic, leads, or sales you’d hoped for, the problem may not be your content—it might be your lack of SEO strategy. Search Engine Optimization (SEO) is more than just sprinkling a few...

How to Borrow Someone Else’s Audience Instead of Growing Yours From Scratch

by Heidi Richards Mooney | Oct 7, 2024 | Blog, Blogging, Email Marketing, Influencer Marketing, Online Marketing

Growing an audience from scratch can be one of the most challenging tasks for any entrepreneur, content creator, or business owner. However, there’s a powerful strategy you can leverage to speed up the process: borrowing someone else’s audience. By tapping...

10 Kinds Of Blog Posts You Can Create In 10 Minutes

by Heidi Richards Mooney | Feb 27, 2022 | Blog, Blogging, content, Copywriting, Digital Content

Introduction No matter what kind of business you run online, there’s a good chance you have a blog. And if you have a blog, then you need a lot of content. But here’s the problem… It takes a lot of time to create that content. If you outsource it,...

Understanding Your Reader’s Minds

by Heidi Richards Mooney | Jan 24, 2022 | Blog, Blogging, content, Writing and Editing

When it comes to being successful with your social media marketing efforts, you have to know which social networks your target audience is using.  If your blog is targeted towards the elderly, the last place you want to try to build a following on is Instagram....

4 Plus Indirect Ways to Boost Opt-ins and Sales

by Heidi Richards Mooney | Dec 8, 2020 | Blog, Blog Promotion, content, Digital Content, Writing and Editing

While you don’t need to bombard your blog with new content daily, the truth is, the more valuable content you post to your blog on a regular basis, the better. You’ll get more traffic, improve your authority quotient, and building trust with your audience....