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How to Write Copy That Sells… Master These 10 Tips and Avoid These 10 Common Mistakes

By Redhead on Apr 4, 2023 in Blog, content, Copywriting, Writing and Editing

Did you know that just one single page of sales copy could earn you thousands of dollars? This is the power of copywriting. If done right, your reader will be engaged with the text and moved to take action. Copywriting is used in all forms of media and it’s an important skill that you can learn and develop. Here are 10 tips to Improve Your Copywriting: Keep it...

The Key to Your Website Success Is in the Details

By Redhead on Jan 12, 2023 in Blog, Website Content and Optimization, Website Design, Website Traffic

While you are crafting and designing your website pages, you are viewing the “big picture.” But, while you gaze out over the whole forest, don’t forget to take a look at the individual trees as well. Details are what separates a good website from one that people visit frequently and recommend to others. Does It Really Matter? The devil is in the...

The Pros and Cons of Building Your Website from Scratch

By Redhead on Oct 10, 2022 in Blog, Website Design

You are in business to make money, not to lose it or give it away. While this is essentially true of all business enterprises, certain tasks could be costing you more when not handled professionally. Keep reading to discover the pros and cons of creating a business website yourself as opposed to using a knowledgeable programmer. “Can I Do This Myself?”...

How to Answer “What’s in It for Me” in Fifteen Seconds

By Redhead on Oct 1, 2022 in Blog, Email Marketing, Internet Marketing, Online Marketing, Writing and Editing

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor. If you really hammer the answer home in the first fifteen seconds, chances are they’ll read...

Most Content Originates from These Four Forms of Content

By Redhead on Aug 21, 2022 in Blog, content, Copywriting

The four main content forms include: text, graphics, audio and video. Each of these content forms has its own benefits and drawbacks, with each appealing to different audiences. different goals and different needs. Here’s an overview of each of these four kinds of content and when they should be used. Text-Based Content This is by far the most common type of...

Why Use WordPress to Build Your Website?

By Redhead on Aug 13, 2022 in Blog, web design, Wordpress

Do you own a business? Well, it’s about time that you had a website to showcase and advertise what you do and how well you do it. When it comes to building a website, there are several options. Some of the work won’t be easy. There’s a learning curve. For the smallest learning curve and also fun during the process, we suggest building your website...