The Best (and Worst) That Can Happen When You Blog With or Without an SEO Strategy

by Heidi Richards Mooney | May 10, 2025 | Blog, Blogging, Search Engine Optimization

If you’re consistently publishing blog posts but not seeing the traffic, leads, or sales you’d hoped for, the problem may not be your content—it might be your lack of SEO strategy. Search Engine Optimization (SEO) is more than just sprinkling a few...

Do it Yourself SEO

by Heidi Richards Mooney | Mar 30, 2024 | Blog, Search Engine Optimization, Website Content and Optimization

SEO (Search Engine Optimization) is a complex field, and while you can do a lot yourself, seeking advice or consulting with an SEO expert may be beneficial, especially for competitive industries or complex SEO challenges. If you opt to do your own SEO  to improve...

Write Your Content for Your Target Audience, Not for Google

by Heidi Richards Mooney | Oct 11, 2023 | Blog, content, Search Engine Optimization

When creating content, it’s important to keep your target audience in mind rather than just optimizing for search engines. While SEO (Search Engine Optimization) is crucial for discoverability, it’s equally important to provide value and engage your...

Your SEO Crash Course and Why You Need This!

by Heidi Richards Mooney | Sep 9, 2019 | Blog, Copywriting, Digital Content, Search Engine Optimization, Website Content and Optimization

SEO (search engine optimization) is considered one of the best free sources of advertising – it can garner you traffic, eyeballs and customers.   SEO is organic, which means its a natural (not paid) way for the search engines to find you. With SEO you...

Four Tips to Immediately Boost Your Social Media Traffic

by Heidi Richards Mooney | Aug 16, 2018 | Blog, Branding, Search Engine Optimization, Social Media, Social Networking

Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of traffic to your site,...

Your SEO Checklist – Use This For Every SEO Campaign

by Heidi Richards Mooney | May 4, 2018 | Blog, content, Internet Marketing, Search Engine Optimization

Getting your website to rank in the search engines is both an art and a science. Most experts agree that to get your page to rank, there are a few core steps that matter the most. Follow this checklist to get your SEO (search engine optimization) campaign kicked...