When creating content, it’s important to keep your target audience in mind rather than just optimizing for search engines. While SEO (Search Engine Optimization) is crucial for discoverability, it’s equally important to provide value and engage your audience. Here are some key considerations for writing content for your target audience: Understand Your...
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SEO (search engine optimization) is considered one of the best free sources of advertising – it can garner you traffic, eyeballs and customers. SEO is organic, which means its a natural (not paid) way for the search engines to find you. With SEO you can get thousands of visitors to your offer everyday without paying a dime. Of course, that’s...
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Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of traffic to your site, it is essential to find ways to engage with users so that you can rely on a steady stream of social...
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Getting your website to rank in the search engines is both an art and a science. Most experts agree that to get your page to rank, there are a few core steps that matter the most. Follow this checklist to get your SEO (search engine optimization) campaign kicked off to a solid start. Keyword Selection This is the most important step. Choosing what keywords...
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If you are out and about and looking for something to do nearby, a quick search on your smartphone will yield plenty of results. Research from Google has shown that there has been a 34X increase in “near me” searches since 2011. This popular search has also nearly doubled in the last year alone. What is even more valuable about this information is that...
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What are blogs for? To create an online presence, to build credibility and to help people make a buying decision. Building a blog is easy, often free and can take very little time to start. In fact, with today’s technology using wordpress you can have a blog up and running in less than an hour. However, even the best content...
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