Content marketing is a powerful strategy for boosting your website’s search engine optimization (SEO) and, consequently, your business. Here are some content marketing tips to help you achieve both goals: Keyword Research: Start by conducting thorough keyword research to identify the terms and phrases your target audience is searching for. Tools like Google...
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The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor. If you really hammer the answer home in the first fifteen seconds, chances are they’ll read...
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A great sales page can make all the difference to your business. When it comes to selling information products online a great sales page is absolutely necessary for your success. We’ve put together some of our best tips to help you create a sales page that’s truly effective. #1 – Make the headline count. The headline is quite possibly the most...
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If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake! Let’s look at 4 types of email, other than...
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Ready to start building out your sales funnels? There are just a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels: Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve...
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Does the thought of putting together a training webinar stop you cold? If you’re feeling overwhelmed at the possibilities, you’re not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation. The good news is, it’s not that difficult, if you have a plan to follow. The First 5 Minutes Here’s where...
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