Online Marketing

Grow Your List with These 4 Promotional Strategies

By Redhead on Jan 31, 2018 in Blog, content, Digital Content, Email Marketing, Online Marketing, Website Content and Optimization | 0 comments

  Are you struggling to grow your list?  Have you tried the typical strategies such as creating a freebie, promoting it thru a popup, running ads on Facebook and Twitter or even hosting a free seminar/webinar to get people to opt in? If you have tried these tactics with lackluster results, less than you would expect here are four promotional strategies that can grow...

Top 7 Psychological Triggers That Convert Leads to Customers

By Redhead on Oct 11, 2017 in Blog, Copywriting, Online Marketing, sales, Social Media | 0 comments

“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your...

8 Low-Cost Advanced Website Traffic Tactics

By Redhead on Apr 29, 2017 in Blog, Internet Marketing, Online Marketing, Video, Website Content and Optimization, Website Traffic | 0 comments

Advanced website traffic tactics might sound slightly out of reach, but  they are actually easier to attain than you might think.  Add the fact that they are low cost (even free) and you have a winning combination that can help you achieve your online marketing goals. What are these low cost advanced website traffic tactics anyway?  The number one thing to achieving...

What is Rich Media and Why Should We Use It?

By Redhead on Feb 18, 2016 in Blog, Online Marketing | 0 comments

From ads that dance and sing to MTV-like commercials, online advertisers are using more and more “rich media” to attract consumers. In 2015 advertisers spent $5,44 billion on rich media, up from $3.78 billion in 2014 and according to eMarketer that number will climb to $12.19 billion by 2019. So what exactly is rich media? To paraphrase Wikipedia, RICH...

Ask Me Anything – Part Two

By Redhead on Sep 28, 2015 in Blog, Internet Marketing, Online Marketing | 0 comments

What would be a compelling offer to place on my website to drive people to call and make an appointment for scuba diving? It really depends on what you are willing to “give” people in terms of service, options and pricing. And I am not suggesting you price low. I tell clients they should NEVER be the lowest price unless they can afford to do so. Can you offer an...

Why Content Is Still The Leader in Online Marketing

By Redhead on Sep 25, 2015 in Blog, Digital Content, Online Marketing, Website Content and Optimization | 0 comments

Long before the internet was invented, the defining axiom in print was that “content is king.” Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king, still the leader in online marketing.” Why is this the case? That even after decades, no matter the...