The Short Formula for Creating a Web Article in a Hurry

The Short Formula for Creating a Web Article in a Hurry

By on Feb 24, 2024 in Article Marketing, Blog, content, Copywriting, Digital Content

Here’s a foolproof formula for writing perfectly developed articles that are neither too long or too short.

When you’re pressed for time but still need to create a web article, it’s essential to streamline your process and focus on the key elements that will make your content effective. Here’s a quick guide to help you create a web article in a hurry:

  1. Choose a Topic: Select a topic that you’re familiar with and can write about confidently. It’s best to choose a subject that doesn’t require extensive research or analysis.
  2. Outline: Create a brief outline to organize your thoughts and structure your article. Include an introduction, several main points, and a conclusion. Keep it simple and focus on the most important aspects of the topic.
  3. Write a Compelling Headline: Craft a catchy headline that grabs the reader’s attention and clearly communicates what the article is about. Keep it concise but intriguing.
  4. Introduction: Start with a strong opening that hooks the reader and introduces the topic. Briefly explain what the article will cover and why it’s relevant or important.
  5. Body Content:
    • Focus on delivering key points concisely. Aim for short paragraphs and use bullet points or numbered lists when possible to make the content easier to scan.
    • Provide examples or anecdotes to illustrate your points and make the content more engaging.
    • If applicable, include quotes from experts or relevant sources to add credibility to your article.
  6. Conclusion: Summarize the main points of the article and provide a closing thought or call to action. Keep it concise and impactful.
  7. Edit and Proofread: Take a few minutes to review your article for errors in grammar, spelling, and punctuation. Make any necessary revisions to improve clarity and readability.
  8. Add Visuals: If time allows, include relevant images, infographics, or videos to enhance your article and make it more visually appealing.
  9. Publish: Once you’re satisfied with the content, publish your article on your website or blog. Double-check formatting and ensure that it displays correctly on all devices.
  10. Promote: Share your article on social media platforms or through email newsletters to increase its visibility and reach a wider audience.

In a nutshell:

  1. Create an outline of your topic.
  2. List five or seven points to support your main idea.
  3. Write out 3-5 sentences per point so that you now have 5-7 well-developed paragraphs.
  4. Add your introductory paragraph and conclusion, which should be no longer than 4 sentences each.
  5. Think up a snazzy title that will be both catchy to your reader and include keywords.

Remember, when creating content quickly, it’s important to prioritize clarity, relevance, and accuracy. While you may not have time for extensive research or elaborate storytelling, focusing on delivering valuable information in a concise and engaging manner will help you create an effective web article even when time is limited.

Once you’re finished writing the first draft, go back and read through your article text, checking for grammar, spelling and sentence structure. Yes, you can use autocorrect and spell check for this purpose, but the human eye remains the best way to catch typos and syntax errors in your articles.

What happens if your web article is too long?

The easiest way to remedy a web article that’s meandering off course into another topic is to break it in half. If you’ve followed the above formula for outlining the topic and filling in each sentence with details, then it shouldn’t take long to determine which parts of the article have run off the rails.

Simply do a cut and paste of the superfluous sections, and save them for use in a second article that you can link to from the page where you published the first.

NOTE: Social media has really turned things competitive on the web. So if you have access to some really good images, take the time to post one on the same page as your article. When you share the link to Facebook or LinkedIn, the image will serve up from your site and it will create that extra interest needed to make people click and read.

Website Hack: Making Articles Out of Old Content

Every time you create something, whether it’s for a client, a project bid, a new marketing endeavor, or even just for fun… you’re planting the seeds for hundreds of web articles. Just imagine all of the articles that can spring forth from things like:

  • writing drafts that weren’t used-old websites or blogs that you ended up scrapping
  • eBooks that you once published which are now out of date (at least some of the info has to be relevant still!)
  • samples you created for job bids that didn’t pan out
  • old creative projects that you never finished
  • other articles

Just make sure that in reworking old content, you aren’t violating any Nondisclosure Agreements you may have established with other people, and that you aren’t plagiarizing already published content.

Repurposing old content into new articles is a common strategy used by content creators and marketers to maximize the value of existing material. Here’s a step-by-step guide on how to effectively make articles out of old content:

  1. Content Audit: Begin by reviewing your existing content inventory. Identify articles, blog posts, whitepapers, or any other materials that could be updated or repurposed.
  2. Identify Evergreen Topics: Look for content that covers timeless topics or subjects that are still relevant to your audience. Evergreen content has a longer shelf life and can be repurposed multiple times.
  3. Update Information: Review the outdated content and update any statistics, references, or information that may have changed since it was originally published. Ensure that the content is accurate and reflects the current state of affairs.
  4. Identify New Angles or Perspectives: Consider approaching the topic from a different angle or providing a fresh perspective. This can help breathe new life into old content and make it more engaging for your audience.
  5. Create New Headlines and Introductions: Craft catchy headlines and introductions that entice readers to click and continue reading. A compelling headline is crucial for grabbing attention and encouraging engagement.
  6. Add Visuals: Enhance the article with relevant visuals such as images, infographics, or videos. Visual content can help break up text, improve readability, and make the article more visually appealing.
  7. Optimize for SEO: Review the article to ensure it’s optimized for search engines. Incorporate relevant keywords, meta tags, and headers to improve its visibility in search engine results.
  8. Link Building: Identify opportunities to link to other relevant articles or resources within your website. Internal linking can improve navigation, increase dwell time, and boost SEO.
  9. Promotion: Once the article is published, promote it across your various marketing channels including social media, email newsletters, and online communities. Encourage sharing and engagement to maximize reach.
  10. Monitor Performance: Track the performance of the repurposed article using analytics tools. Monitor metrics such as traffic, engagement, and conversions to assess its effectiveness and make adjustments as needed.

By following these steps, you can effectively repurpose old content into new articles that resonate with your audience and drive value for your business.

 

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