From Vanity to Value: Why Purpose-Driven Brands Don’t Beg for Engagement

by Heidi Richards Mooney | Sep 17, 2025 | Blog, Branding, Influencer Marketing, Social Media, Social Networking

Lately, I’ve been thinking about how easy it is to get caught up in the numbers, likes, follows, views. We’re surrounded by metrics that promise validation, but I’ve learned that a meaningful brand isn’t built on vanity, it’s built on...

Redhead Marketing and PR: Helping Your Business Thrive in 2025

by Heidi Richards Mooney | Jan 6, 2025 | Blog, Branding, content, Digital Content, Email Marketing, Email Marketing, Influencer Marketing, Internet Marketing, Lead Generation, sales, Website Content and Optimization, Website Traffic, Writing and Editing

In the rapidly evolving world of business, staying relevant and competitive requires more than just a great product or service. It demands strategic communication, innovative marketing, and a strong brand presence. Enter Redhead Marketing and PR, a powerhouse agency...

Mindset Matters: Getting Inside the Head of Top Dollar Coaches

by Heidi Richards Mooney | Mar 6, 2020 | Influencer Marketing, Influencer Marketing, Lead Generation, sales

When you think about the highest earning business coaches, people like Ali Brown and Carrie Wilkerson and Marie Forleo, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the...

SlideShare is a Social Network – Is it Time to Get Social? 

by Heidi Richards Mooney | Oct 23, 2019 | Blog, Influencer Marketing, Lead Generation, Writing and Editing

SlideShare is like any other social network, in that you follow others and hope they follow you. So you’ll want to interact, share other people’s presentations, like or comment on presentations, etc. The bigger your network, the more views you can get to...

6 More Tips to Launch Anything Online

by Heidi Richards Mooney | Apr 12, 2019 | Advertising, Blog, Branding, content, Email Marketing, Influencer Marketing, Influencer Marketing, Internet Marketing, Lead Generation, Online Marketing

In Part two we cover six more tips to Launch Anything Online – beginning with the sales letter. Begin your launch just as you would begin a sales letter – with a big headline. You need something to capture people’s attention and get them excited. And...

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

by Heidi Richards Mooney | Feb 27, 2019 | Advertising, Blog, content, Email Marketing, Influencer Marketing, Internet Marketing

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The...