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Influencer Marketing

marketing that focuses on using key leaders to drive a brand’s message to a larger market; a form of marketing in which focus is placed on influential people rather than the target market as a whole.

6 More Tips to Launch Anything Online

6 More Tips to Launch Anything Online

By on Apr 12, 2019 in Advertising, Blog, Branding, content, Email Marketing, Influencer Marketing, Influencer Marketing, Internet Marketing, Lead Generation, Online Marketing | 0 comments

In Part two we cover six more tips to Launch Anything Online – beginning with the sales letter. Begin your launch just as you would begin a sales letter – with a big headline. You need something to capture people’s attention and get them excited. And each phase of your pre-launch should have another headline, whether it’s a written message or a...

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Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

By on Feb 27, 2019 in Advertising, Blog, content, Email Marketing, Influencer Marketing, Internet Marketing | 0 comments

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. “Traditional advertising engages consumers when they are not...

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Six Business Books on My Reading List

Six Business Books on My Reading List

By on Sep 18, 2018 in Blog, Copywriting, Influencer Marketing, Influencer Marketing | 0 comments

This month I thought I’d do something a little different and share my reading list.  The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next Economy...

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