SlideShare is a Social Network – Is it Time to Get Social?
SlideShare is like any other social network, in that you follow others and hope they follow you. So you’ll want to interact, share other people’s presentations, like or comment on presentations, etc. The bigger your network, the more views you can get to your presentations when you post them.
If you connect your SlideShare account to your Facebook account, then SlideShare will automatically connect you to your Facebook friends who are also on SlideShare, so you can very quickly start building your social network.
IMPORTANT NOTE: Unlike YouTube, you can re-upload your presentation to SlideShare. Why would you want to? Maybe you made a mistake, or you want to change your call to action. Or perhaps your presentation is becoming dated, but it’s still getting traffic. The best part is, when you re-upload you still keep your slug, your views, your comments – everything.
Once you’ve uploaded your presentation, you can now embed it on your blog and also encourage others to embed it on their sites as well.
Be sure to tell your lists and your social networks when you’ve uploaded a new presentation, and ask them to check it out. The more traffic your presentation gets in the first 24 hours, the more likely it will be one of the featured presentations getting copious amount of traffic, courtesy of SlideShare.
Is It Worth The Work?
Most likely, yes. If your video gets featured and you’ve got a strong call to action, then there’s no doubt it’s worth it because you’ll get new subscribers and new visitors to your website.
You can also re-purpose your presentations for YouTube to drive even more traffic.
You get a PR8 backlink for each presentation you place on SlideShare.
And since you can embed your presentation into your blog post, your post will become more shareable on social media and hopefully bring in more traffic.
So yes, it can definitely be worth the work. Just make sure your presentations look professional. View numerous presentations to get an idea of what’s working best.
Also read 5 Secret Ways to Instantly Become More Effective with Slideshare Presentations via Razor Social: https://www.razorsocial.com/slideshare-presentations/
…to get more tips on how to effectively create slide presentations that get watched and shared.
Getting Your Presentation Featured
Take a look at SlideShare’s home page… http://www.slideshare.net/
And notice all the different ways you can get featured on that page. You can be listed in Top; Featured; Top in a Category such as Business, Career, Education, etc.; Top in Latest Conferences; or Trending in LinkedIn, Facebook, Twitter or Google+.
Once you get your SlideShare featured in any of these categories, your views can go through the roof, especially if you hit Top.
That’s why you want to pay special attention to your timing. You want all of your new views to initially come on one day, not divided into two days, because the views you initially get help to determine if you will be featured or not.
Upload your presentation 20-24 hours before SlideShare changes the Top Presentations of the Day.
It appears (and this could always change) that SlideShare changes the Top Presentation of the Day at around 8-10 pm EST.
So assuming this is still true, you’ll want to upload your presentation around 11 pm EST. Want to be sure and also maximize your potential views? Refresh the page every so often until you see new featured SlideShares, and then upload your presentation at that time.
View my channel presentation on social media via Slideshare: https://www.slideshare.net/HeidiRichards/leverage-social-media-to-promote-your-business