Why, Where and How to Advertise Your Business Online
The whole point of advertising is to get noticed. With all the noise these days both online and off, it is difficult at best to get seen… Heidi Richards Mooney That’s why I recommend publicity over advertising. Doing things like creating an event or a...
Look Whose Talking! (on Social Media Forums)
“Communities can extend the edge of the corporation in truly transformative ways — tapping into new talent, helping design products and services, providing customer support and, most importantly, building the brand with the customer.” Ed Moran What...
How to Use Twitter Effectively for Business
As part of the Women and the WEB survey, many of the respondents asked me their most compelling questions. Here is another one: Any suggestions on how to use Twitter effectively? And my reply: There is really no simple answer to that question. And to top it...








