ARTICLES
The Redhead Marketing blog is your go-to resource for all things digital visibility—covering topics like blogging for business, smart social media strategies, SEO essentials, content that converts, website design tips, and more.
How Do You Know When It’s Time for a Rebrand?
Sarah felt like her business was in a funk. She still had customers and sales coming in. Her profits were steady. But she wasn’t growing her email list or excited about creating new products. Everything felt ho-hum. When Sarah reached out to a business coach, the...
Content Creation: Batching Your Tasks 101
Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to screen. If you...
Use Customer Feedback to Answer “What Should I Write About Next?”
When you first started writing content for the web, chances are you had no trouble coming up with content ideas. But as you continually put out content, you'll at some point hit a wall where you'll start to have trouble coming up with new content ideas. When you get...
Ask Me Anything – Part Two
What would be a compelling offer to place on my website to drive people to call and make an appointment for scuba diving? It really depends on what you are willing to “give” people in terms of service, options and pricing. And I am not suggesting you price low. I tell...
Why Content Is Still The Leader in Online Marketing
Long before the internet was invented, the defining axiom in print was that "content is king." Today, where online content dominates print content, many of the world's top SEO and web marketing experts still say that "content is king, still the leader in online...
Ask Me Anything – Part One
Recently I created the Women and Web Content Survey. As part of that survey, I invited respondents to ASK ME ANYTHING. Of the almost 400 replies (to date) more than 80 women asked questions Most of them were very similar in concept and content, making it easy to...
How to Create an Income-Generating Blog
An online presence is important these days for whatever enterprise you engage in. A blog is a perfect way to connect with and establish your expertise with a wide varietyof people. And yes, it is possible to make money with a blog. With a blog you can upload daily...
Every Business Needs an Online Marketing Strategy
Every business today should have a strong online presence. This will allow you to potentially reach out to more customers than you would with regular marketing methods. A solid online strategy will allow you to increase your business image, send more traffic to your...