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Highlights of the 7 Figure Shortcut Conference

Highlights of the 7 Figure Shortcut Conference

By on Jun 18, 2011 in Blog

There is not enough space in one blog post to write about all the things I learned (57 pages is a lot of words – about 17 hours worth to be exact) so I thought I’d touch on some of the highlights here and share a few things and mention some of the great people I met.

Russell opened the conference on Thursday morning sharing his story from getting started online to growing his own multi million dollar empire DotCom Secrets, Inc.  with an overview of what the 3 day event would include and what we could expect. That was just to whet our appetite. When I heard that Fred Catona, known as the “Father” of Direct-Response Radio, (his ad agency launched both Priceline.com and FreeCreditReport.com to billion dollar enterprises) was speaking on Saturday, I was really bummed not to be able to hear him – or get a picture with him…:). He has figured out how to mix business with pleasure and shows his clients how to create the Entrepreneurial Lifestyle they deserve. And in reality, it will take months to disect and implement all the ideas I got in just the two days so I will look for the next opportunity to hear him.

Here are the highlights:

Automated Webinars are one of the best ways to create a product once and sell it over and over again. It is like an on-demand webinar but the audience feels as though they are actually there live with the presenter(s) . Can be created with the following software platforms: Infusionsoft, StealthSeminar.com, and Autopilot Webinars. I will be going into more depth about automated webinars in an upcoming post.

Russell talked extensively about how he uses scripts in all aspects of his business and how they help him and his team close more sales. He walked us through the process of the “setter” and the “closer” and he even shared his Scripts to The 7 Figure Shortcut program.


"Jean Calswell Roberts, Dustin Matthews and Heidi Richards Mooney"

Dustin Matthews talked about How to be a Rock Star. He shared 6 Rock Star Codes and gave us overviews of what each meant. They are:

Code #1 Celebritize Yourself – be a relentless self-promoter. Create an event. Make a list of attendees and frame it, put the list on your website, flyers, etc. Use the logos of groups you belong to on your website and other marketing material to increase credibility by association.

Code #2 – Rockstars Invent and Own Their Own Media. Think Oprah (O Magazine, Harpo productions, etc). If you publish a magazine put a price on the cover even if its free. Create an Internet TV show

Code #3 – Surprise your fans and they will buy more stuff (overdeliver)

Code #4 – Take them where they WANT to Be …elevate others to success/your audience/customers/clients

Code #5 – Know your fans – people today want instant and easy – hence the surgence of “done for you” products being eagerly sold everywhere online and off.

Code #6 – The Encore use bonuses to keep them coming back for more.


Dave Van Hoose Founder of the 7 Figure Speaking Empire walked us through the entire process of creating a program that can be used over and over again (via the automated webinar AND stage speaking). He too gave us his scripts And I won his program: “How to Close Millions from the Stage.” All I have to say is “LOOKOUT!” This was one of my favorite sessions. So much value and take away I will have to dedicate at least 2 blog posts to it.

Scott Rewick of CrankingMedia.com shared his 7 Figure Business Through Media Buying. He spoke a lot about Facebook Advertising advantages because you can create highly targeted lists in a specific demographic that serves your buying audience for as little as 10cents a click! He also talked about how much information you can gather when you drill down your demographic on Facebook. You could even send ads to only those people who’s birthday is on a specific day (provided they shared that when they signed up). In addition to all the Facebook tips, Scott gave a list of other places such as ad networks to buy advertising. They included Admob, Lockedon, Adblade, pulse360, advertising.com, and smileymedia.

Rachel Jackson (of Who is Rachel Jackson fame on Facebook) talked about how Video marketing is the catalyst in social list buidling. Some of her tips included: a) Take content from your blog or other online presence and put into video. For instance if you were going to do a Facebook post about a specific topic and wanted interaction and feedback, you could record it on video, upload to youtube and share it with your following. b) Syndicate your videos to social sites like Google Buzz, Meta Café, Viddler and more using Traffic Geyser or Pixel Pipe. c) Post your videos on your blog, transcribe them – or get a VA to do it for you – and post the transcription. d) take that same video and turn it into an email and send to your list. e) Before videoing take a moment to look around to make sure that there are no distracting objects, elements or sounds that would hinder the value or attention your video should get.

Rachel had lots of other great tips about video marketing… stay tuned!


"Jean Caldwell Roberts, Michael J Taggart and Heidi Richards Mooney"

Jean Caldwell Roberts, Michael J Taggart and Heidi Richards Mooney

Michael J Taggart an amazing internet marketer and software developer, spoke about how to create massive residual income online. His claim to fame includes WP Video Magic, Stats Magic, Dark Side of DotCom Secrets and much more. He shared a story about Anthony who put out a simple ad on Facebook that said “if you like rock climbing, click this. Within the first month he ran the ad, he received more than 300,000 fans for his page and it cost him less than $500! He and several of the speakers shared how Facebook ads are one of the hottest and best value advertising mediums today.

Michael talked about the SEO process beginning with STRATEGIES, Site Analysis, SEO Compliance, Submission and Social Proof. He shared excellent tools to get the job done including Google Trends, Google Suggest, Google Analytics, and Wonder Wheel by Google.

He also shared some of his favorite wordpress plugins (yes, Michael is a HUGE fan of wordpress for building your online presence – Hey so am I!). They included “Headspace for WordPress, WP Robot, PixelPipe and more.

Other tips included: How to spin an article several ways to repurpose content including a program called “The Best Spinner.” Keywords in articles should have a 3% per 100 density rate. That means for every 100 words you write you can use your keyword 3 times. One really good tip he shared that I did not know was that Google gives extra weight to words that are optimized by bolding, italicizing and underlining them. Just a few of the dozens and dozens of tips Michael shared!

The time was well spent and I cannot wait to share more great ideas with you in the coming weeks.

Be sure to visit some of the sites listed above. You should know I signed up to be an affiliate of many of them (hey I did learn something in Orlando) which means when you click on some of the links and buy something I will make a small commission. I suggest you go to those sites and ALSO sign up to be affiliates. You’ll be glad you did.

As you can see from the photos sprinkled throughout this post, I also met some amazing people.  It was fun to share laughs, secrets and compare notes with so many like-minded creative Internet Marketers. I am looking forward to the Encore!

I am already implementing each of these tactics and strategies to help my clients’ business grow. What are you going to do first?



"Pam and Bob Day and Heidi Richards Mooney"


Here’s to Increasing Your Online Visibility AND your Bottom line! Thanks Jean for being a friend!

Heidi Richards Mooney is the Publisher and Editor-in-Chief of WE Magazine for Women, a WordPress Web Designer, the author of a dozen books and a social media consultant and trainer. Heidi has interviewed hundreds of experts on Social Media Around the World. In 2003 Heidi was named one of 50 women shaping the Internet by the International Virtual Women’s Chamber of Commerce. In 2009 she was named a Twitter Woman to Follow by Only2Clicks.com. She works with solopreneurs, professionals and small businesses in ecommerce, direct sales and retail. Follow Heidi on Google Plus


  1. Hi Heidi,

    What a GREAT summation of the first 2 days. Thanks for taking the time to write it up…..I too have many pages of notes (both as mind maps and regular).

    All the best,

    Dom Cassone

    June 20, 2011

  2. Sounds like a great conference! Post some more nuggets about things you can implement.

    Colin Brown

    July 11, 2012

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