How Do You Know When It’s Time for a Rebrand?
Sarah felt like her business was in a funk. She still had customers and sales coming in. Her profits were steady. But she wasn’t growing her email list or excited about creating new products. Everything felt ho-hum.
When Sarah reached out to a business coach, the other woman suggested it might be time for a rebrand of her business. A rebrand is when you take a hard look at the image behind your business and you adjust it. Here are a few key signs it might be time for a rebrand…
Your Audience Has Changed
Sarah originally started her business designing websites for corporations. She enjoyed the challenge but found her true passion was helping mom-preneurs DIY their own websites. This meant Sarah’s target market had changed but she hadn’t adjusted her branding.
As a result, she felt like her business no longer represented what she did. It was hard to feel excited to serve anyone when there was a huge disconnect between what she loved and who she wanted to serve.
You’ve Gained Valuable Experience
Sometimes, it’s important to rebrand when your core offerings have changed. When Nancy started her website, she was a virtual assistant to entrepreneurs. She loved serving this audience and was still passionate about helping them a decade later.
But she’s no longer the fresh-faced newbie she once was. Now Nancy is an online business manager and it’s time to rebrand her business so clients can appreciate her valuable experience (and pay her accordingly).
Your Core Offering Is Changing
It might be time to rebrand if your core offer isn’t what you thought it would be. Tanya was a service provider specializing in copywriting. But the more she worked with her clients, the more she realized they were coming to her for help with their sales funnels, not for her copywriting experience.
When Tanya realized this, she decided to rebrand with a focus on her expertise in sales funnels. It doesn’t mean she won’t offer copywriting occasionally, but she’ll focus on providing what her clients really want from her—her sales funnel consulting.
You’ve Changed Significantly
Laura ran a business focused on making marriages stronger. When she went through a bitter divorce, she no longer had the energy or desire to be in the relationship industry. She knew it was time for a rebrand.
Some businesses are what’s known as “lifestyle businesses”. That means, these businesses are closely tied to your lifestyle. If your lifestyle changes significantly, it will affect your business as well. For example, if you’re a stay-at-home mom and you serve that audience then when you are left with an empty nest, you may find yourself craving a rebrand.
A rebrand can be wonderful and exciting! It’s a great opportunity to evaluate your brand and decide what you want to be known for.
CTA: Does your business need a rebrand or a refresh? Contact Heidi for a consultation!