The future of online marketing is social media. No let me rephrase that. TODAY, online marketing IS Social Media marketing. Just take a look at the infograph (created by VisualEconomics.com) and it shows you just how much time people spend on Social Media. According to the latest Nielsen data, the average person visits 89 domains per month with an average of 2646 web pages visited in total. Individuals spend 22% of their online time on social networks, 42% viewing content (such as reading blogs, articles and other information rich websites) with 36% of their time doing other searches, sending and reading emails and shopping. These figures tell me that I need to have a strong presence online.
And if almost all of the interaction we do with clients and prospects today takes place on a social network, via our blog, watching and sharing YouTube videos, on a forum and email then it makes sense that these venues are where our clients are finding us and if they are not finding us, they are finding someone else. If you are reading this, you are one of the “US.”
The chart also mentioned that people are spending roughly 1/3 fo their online time in searching, shopping and email. Think about it. Email is the original social marketing. Although not as effective as years gone by, email is still a viable and efficient way to connect to the universe one person or several million people at a time. And even though we may spend more time on Social Media sites such as Facebook, Twitter, LinkedIn and others, we still communication via email. We may use different platforms such as gmail, yahoo, Outlook or even text messaging but it is basically the same. People still use the written word to share thoughts, ideas, expertise and find out about others.
And there is a big difference between email marketing, blogging, a Facebook strategy or a Twitter campaign. And Redhead Marketing understands the difference each of the social media tools has and how to use them. We can help you determine what your online strategy should be focusing its efforts on, whether it is creating YouTube Videos, iTunes podcasts, or writing blog posts. Redhead Marketing can build a blog for you that is a part of (not separate from) your existing website and manage the content for you. Content that starts generating organic (free, not pay-per-click or paid directory listing SEO) search traffic in as little as a day. WE can also show you how to do it for yourself.
Just look at the infograph and you can see for yourself, when it comes to Online marketing and social media, the opportunities are endless and the potential is massive. You can’t afford not to be using these tools.
If you’re the type of person who wants to learn these skills, to control your own online destiny and to have a hand in creating that success, Heidi can show you (and your team) how to do it. We work side-by-side in a hands-on environment and give you step-by-step instructions to do things yourself. If, on the other hand you want to be the decision-maker but you would prefer to hire someone to do it for you, Heidi and her team can take your current campaigns and adapt them for the right social media platforms, or create a campaign for you. The Redhead’s team of Online Marketing Experts will take care of everything for you so you have more free time to focus on those aspects of your business that interest you the most.
If you are curious as to exactly what Redhead Marketing can do for you, check out our List of Services today!
Heidi Richards Mooney is the Publisher and Editor-in-Chief of WE Magazine for Women, a WordPress Web Designer, the author of a dozen books and a social media consultant and trainer. Heidi has interviewed hundreds of experts on Social Media Around the World. In 2003 Heidi was named one of 50 women shaping the Internet by the International Virtual Women’s Chamber of Commerce. In 2009 she was named a Twitter Woman to Follow by Only2Clicks.com. She works with solopreneurs, professionals and small businesses in ecommerce, direct sales and retail. Follow Heidi on Google Plus