Training Programs
Here are just a sampling of the programs we present to organizations around the globe:
Program One: How to Leverage Your LinkedIn Presence to Connect With The Right Audience and Turn Prospects into Clients – Hands On Intensive Full or Half Day Program
In this intensive, hands-on workshop, Heidi reveals the techniques and strategies she personally uses to leverage LinkedIn and convert connections into clients.
- How to create a stand out profile that gets you noticed and on the radar of your target market
- How to Identify and Connect with Your Target Market
- How to Network on LinkedIn – Turning Relationships into Opportunities
- Tools, Tips, Tricks and Time Management Strategies for LinkedIn
- Fast and Easy Ways to Connect Quickly to the Right People and Build your Connections
- The fortune is in the follow up: exporting connections into contacts and building lists
- How to convert LinkedIn connection into real clients and customers
- And much more!
In this full or half day workshop, participants are encouraged to update their profiles and implement the strategies as they are learned – on the spot. Workbook, handouts and valuable resources are included as part of this training. This is the perfect program to bring Heidi in to train your team!
Program Two: Which Social Channels are Right for Your Business?
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
- How to decide which channel(s) to participate in, and what to share on your best platform
- How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
- How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Program Three: Livestreaming, Why it Matters & How to Use it to Grow Your Speaking Business
In this program Heidi will talk about Facebook Live, YouTube, Instagram Reels- How to Use it to Build Your Speaking Business and Your Online Audience and Facebook Live Social Platform for Building Audience Engagement, Your Following and Your Credibility She will discuss:
- What Livestreaming is
- Why Livestreaming Matters – Defining It’s Purpose and Yours
- Getting on Livestreaming is only a Smart Phone Away – Creating Your Account Today
- Which platform is best for your business?
- Who’s on Facebook Live and Why Speakers Should Leverage Livestreaming to Promote their Speaking
- How to Create your Livestream and Schedule your First Broadcast
- How to promote your Livestream Event, the Best Times to Stream and More!
Program Four: The New Rules of Social Media – How to Maximize Your Impact, Expand Your Audience and Grow Your Business
Social media is no longer optional. If you are in business, sell or promote anything these days, you simply must consider social media as an important outlet for promoting your products and services. The big challenge for most of us is how to keep up with all the changes that seem to take place on a consistent, rapid-fire pace. In this session, Heidi is going to talk about the important changes to the major social channels, how to capitalize on those changes right now and how to take what you know today and use it to grow your channels, your credibility and your customer base.
You will learn:
- What’s new on Facebook, Twitter, LinkedIn and Google+
- How to apply the “new rules” of social media to grow your bottom line
- 3 tools to help you better manage your time and effort on social media
- Other channels you are familiar with but may not be using or using correctly that could have a big impact on your business today.
Program Five: 5 Strategic Social Media Marketing Tactics that Convert Followers and Fans into Clients NOW! (If you need a 30 minute or less program, this one is perfect!)
Imagine how much you could increase your business profits this year and how much time you could save if you knew how to put in a place a social media system that instantly attracts new clients and customers to YOUR business. Most people feel confused and overwhelmed by social media and waste countless hours, not knowing how to leverage their time on social media and turn it into new revenue. When you attend this session you will
Discover how to:
- Get in front of your target market and be perceived as the authority in your niche.
- Build Tribes of loyal fans and followers who are interested in your products and services
- Share compelling content with your target audience
- Engage with your social media connections, fans and Followers
- And most importantly, capture and move prospects from social media into your sales funnel
Program Six: How to Become the Virtual Leader That Others Follow
In this session, you will learn everything you need to know to navigate the endless sea of social media and virtual communications tools at your disposal.
Using these tools and channels to stay relevant is important to cultivate content, credibility and connections. From webinars, to Social Media (Facebook, LinkedIn and Twitter) to instant messaging and videoconferencing and more.
You will learn how and when to use each platform for maximum reachability and results.
Program Seven: Expanding Your Online Presence – How to Set Up, Manage and Leverage Your Blog to Build Your Following, Your Business and Your Bottom Line – Full Day intensive Hands-on Workshop
Now You Can Learn To Set Up Your Own Professional/Profitable WordPress Blog – a simple website you can easily manage and update yourself. A useful online tool for individuals and businesses alike, blogs are an easy way to get online fast or to enhance your website experience. Blogs offer you and your audience an opportunity to get information FAST and in REAL TIME. No more waiting for the search engines to find your online presence, with a blog you will be found within hours, not days! No more waiting for a web designer to make changes for you. You can do them yourself and in most cases in less time than it would take to tell someone else to do it. This workshop is perfect for the business person on a budget who cannot afford a completely custom website but wants a professional-looking online presence.
In this workshop you will learn the basics of good blogging, create an account and set up your blog, learn what to write about and how to spread the word using a variety of online tools. You will also learn advanced strategies including
- The Most important things you need to make your blog successful including the right plugins, apps and enhancements to get your blog found, followed and featured in the search engines.
- Your Content, What you should Write about, How often you should post and How to Promote and Syndicate your content for maximum reach
- How to Add Pictures, Video and other graphics to increase your findability and your conversions
- The Art of the Comment and other advanced SEO strategies
- How to Link your Blog to other Social Media
- How to CAPTURE LEADS and Monetize your blog
- And Much More!
This is a hands-on workshop – you will need your computer, ability to access your email and hosting for your blog. When you sign up for this program, you receive complete instructions to get your domain, hosting set up and have it workable in time for this workshop. You also receive advanced video tutorials you can refer to AFTER the workshop, a 40+ page workbook and more!
Program Eight: Online Visibility -Taking Social Media to the “Next Level” in Business or How to Leverage The Social Landscape to Grow Your Business
You’ve got a Web site, maybe even a blog, and you’ve joined all these social networking sites. Now what? Think you’re done with Web 2.0? Think again. Social networking sites were designed to connect friends and colleagues into a network of connections that you can leverage to reach your goals. The sites can help you find referrals, get ideas, get advice and more—often at little or no cost. The goal is to know where, how and when to participate in social networking.
People of all ages and walks of life, (many of your ideal clients) are already using Facebook, LinkedIn, and Twitter on a regular basis. That means having a presence on these sites is a valuable business asset today. The real challenge is that most of us don’t know how to effectively use these sites to reach our ideal clients/prospects. Imagine knowing how to leverage this social landscape to grow your business without spending a fortune.
In this session you will learn how to:
- Find, participate and leverage these sites and other Web 2.0 strategies to promote your business.
- Leverage your time more effectively by finding and targeting key contacts
- Create win-win strategies to expand your network exponentially
- Learn to find connections who have a “shared vision” so you don’t have to constantly sell or promote
- Have fun while exploring ways to transform your network-building experiences
Program Nine: Social Media – Finding and Maximizing the Right Channel(s) For Your Business
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Program Ten: The Influence of Social Media
In this session Heidi discusses the strategies to help you connect with the right audience, increase engagement and add to your bottom line. She helps you answer the following:
- Should You be using Social Media? And for What?
- Which Platform(s) or Channels should you participate in?
- Finding people to connect with (the right people)
- Sharing Interesting Content (what to share, where to find it – How to leverage it)
- How often should you be on social media?
Attendees will come away knowing the new rules for LinkedIn, Twitter, Facebook, Google+ and Instagram and how to create content that will add value to those channels and gets people to participate in ongoing conversation – with conversion strategies that work for any size business.
We also design custom programs on specific topics and social channels based upon our client’s needs.
