5 Keys to Creating Websites that Sell

by Heidi Richards Mooney | Feb 27, 2016 | Blog, Website Content and Optimization, Website Design

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return...

Why Content Is Still The Leader in Online Marketing

by Heidi Richards Mooney | Sep 25, 2015 | Blog, Digital Content, Online Marketing, Website Content and Optimization

Long before the internet was invented, the defining axiom in print was that “content is king.” Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king, still the...

Can User Generated Content Drive Traffic to Your Blog?

by Heidi Richards Mooney | Jul 2, 2015 | Blog, Digital Content, Social Networking, Website Content and Optimization

Before understanding how User Generated Content can drive traffic to your website or blog, you need to know what it is. In a nutshell its  any content that’s created, shared and generated by the user base and not by content creators of the...

HOW TO CREATE NEVER-ENDING CONTENT IDEAS

by Heidi Richards Mooney | Dec 6, 2014 | Blog, Website Content and Optimization

When trying to create content ideas you have to first to understand what the purpose of the content you’re creating is, what your goal for each piece of content is, and why you’re creating it. If you don’t know why you’ve created a...

What to Do When Your Website Needs Help

by Heidi Richards Mooney | May 18, 2014 | Blog, Search Engine Optimization, Website Content and Optimization, Website Design

Recently I had the privilege of working with Nina Fogelman, President of AncientSummit.com who specializes in luxury travel to Peru.  She had a website which had been created by another company that went out of business before the job was completed. She found me...