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Need a Copywriter or a Ghost Writer?

By on Sep 21, 2016 in Blog, Copywriting | 0 comments

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While basically the same thing, the major difference is that if you hire a ghostwriter, their name does not appear on your work. Professionals use the term or moniker copywriter when they are able to cite the work they create for their clients. In addition Copywriting is the term that is more often used when referring to web content such as sales pages, promotional letters designed to bring in new customers, etc.

You set the terms of what the person you hire is able to share.  I often work on web design and content and never has a client asked me not to include the work in my portfolio. I consider myself more of a copywriter simply because what i write is business-focused. However, I have ghost-written several resources for clients who have hired me to do research and write about a specific topic for an ebook, special report, checklist and more. So as you can see, the term is interchangeable. The most important thing to know is if the person you are hiring is capable of doing the job you need completed.

For many business owners, hiring a ghostwriter/copywriter makes good financial sense. It helps you save time, focus on making money, and employ the skills of an expert. However, finding a ghostwriter isn’t always easy. Here’s how to find a good one.

Specialization

As mentioned above, many writers specialize on writing a specific type of content. Look for one that knows your industry and can provide writing samples to back it up. You can find ghost writers that specialize through several means:

* Ask for recommendations. You probably know people in your industry – competitors, partners and associates. Ask them if they know of anyone who works as a ghostwriter in your industry.

* Network. Writers network too. Hop online and visit networking sites including blogs, forums, and social media sites. Read posts, ask around and search for writers.

* Search online. If a ghostwriter has positioned themselves online you will likely be able to find them by searching for keywords like “writer + your industry.”

References, Testimonials, and Endorsements

When evaluating a potential ghostwriter, look for items that attest to their credibility, skills and experience. Ask for references, and read the testimonials and endorsements on their marketing materials and website. You’re looking not only for quality writing skills, but also a professional attitude and good customer service.

Test Them Out

One of the best ways to make sure you’re working with a ghostwriter you can trust is to test them out. Start with a small project. For example, if you’re looking for someone to write several articles a week, try one article first. Make sure the communication is easy and clear and that they provide the content you need.

Ask For an Agreement

In order to protect yourself, ask for an agreement. This means establishing rights, payments, deadlines, confidentiality and non-disclosure policies.

Once You Find A Good Writer, Never Let Them Go

Part of establishing a productive relationship with a writer is making sure you provide them with the information they need to do the job you want them to do. For example, if you need a specific percentage of keyword density, a specific voice or style, then it’s important to communicate that information. Once you’ve found a good writer, keep them busy and pay them well. They’ll continue to help your business grow and thrive.

Did you know when you subscribe to the Women in Ecommerce News, you get a FREE copy of Write WEB Copy Now!  It is a resource I created specifically for them to give away. Check it out here: http://wecai.org/newsletter-archives/

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