Many online business owners start with no money. They have to do everything themselves — creating the product or service, marketing the product and building an online presence to promote that product.

Sound familiar? Chances are, you started your business with little or no money too, making you skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a web designer than just setting up shop online.

When you hire a web designer to start or complete your website project, you are doing more than just handing over the job to someone else. Hiring a professional, the right expert can help you be more focused on your actual business strategies and not on the mundane details that can bog you down and distract you from the reasons you actually went into business in the first place.

If there was ever any doubt about why you should hire a professional to create your web site, here are eight reasons to consider:

1. The right web designer knows about new technologies available and can implement them on your website for the best outcomes and optimal success.
2. The right web designer knows the latest trends and can add the important ones to your site, including newest coding requirements, new ways to draw visitors to your site and more.
3. Customization is important to most business owners. Having a site that does not look like everyone else’s in their industry is important for many reasons. To stand out from the others. To create a distinct brand. To attract the right market.
4. The proper SEO (search engine optimization) is important for ranking, for showing up when someone searches for your products and services.
5. A web designer will give your site the professional impression needed in today’s marketplace. A professionally designed site helps create and maintain your position as a real, professional business, which will give visitors more confidence in deciding to do business with you.
6. A professional web design can save you precious time trying to figure out how to make something work, and in the long run money.
7. If a site is not easy for your customers to use, they will quickly leave. A web designer’s job is to make sure your site looks nice, has the right information and is user friendly, from layout, design, navigation to content structure.
8. A website is never finished. Websites need to be updated, to stay fresh, to bring clients the latest in resources and information. A professional web designer can help accomplish those goals.

By outsourcing your web design jobs to them, you won’t have to worry when problems arise because you have someone on your team to contact to help you fix those problem, generally faster and better than a lay person could.

When it comes to building a business, hiring a competent professional website designer is extremely important to your overall success. It levels the playing field when you are competing with or up against other professionals in your industry.

Keep Redhead Marketing, Inc. in mind when you are ready to design or redesign your website.   Just fill out the contact form or give us a call!