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Get More Traffic to Your Blog With Keyword Phrases

Get More Traffic to Your Blog With Keyword Phrases

By on Oct 22, 2013 in Blog, Blogging, Search Engine Optimization | 0 comments

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5 Steps to Building an Authority Website and Get More Traffic to Your Blog

While there are still many bloggers who just blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need traffic. And you don’t just want a little traffic, you want as many people as possible to share your blog with. The best way to reach these people is through the search engines. And the best way to show up in the search engine results is to optimize each of your blog posts for a specific keyword phrase. Using Keyword Phrases and keyword research properly will help you build an authority website/blog and attract the right audience; those who want to know what you know and will ultimately use your products and services. Authority site building is not difficult but it does take time, effort and strategic planning.  Here are 5steps to help you get more traffic to your blog using keywords and keyword phrases.

Step 1: Find a keyword phrase

Don’t just sit down and write about any subject that enters your head. If you really want to appeal to people, you need to write about things that your target audience want answers to. Start by finding a good keyword phrase to use in your post. This means it should be a phrase that a decent number of people are searching for, but which has a relatively low number of competing websites. Keywords tools such as Market Samurai and Wordtracker will help you identify these phrases.

Step 2: Create your post outline

Once you know what you want to write about, you can start to outline your post. Make sure your title contains your keyword and that your post itself will deliver on the promise of that title. Some people like to also include their keyword in at least one of their header tags (H1,H2), but you need to make sure that you won’t have so many instances of your phrase that Google sees you as a spammer.

Step 3: Write high quality content

With a good outline in place, you should be able to sit down and write your post quickly. At this point, don’t even think about your keyword phrase, except to make sure that you’re sticking to your topic. You’re writing for people first and search engines second. Once you’re done writing, go back and make sure that you do have the keyword phrase 2 to 3 times in your post, depending on the post length. The last think you want to do is “stuff” your article with a specific keyword. If you find you’ve done that by accident, just go back and vary the phrase a bit or use other words as a substitution.

Step 4: Add images

Always add at least one image to your blog post. It should be something relevant to the content, naturally, but it should also have your keyword in the alt image tag and image description. You’ll be able to see the places to input these when you click on the button to edit the image in WordPress. Another reason to add a description and tag is that Google can read text, but it cannot read images. By adding a description and alt image tag, you’ve give the search engine something to read.

Step 5: Add links

By creating links within your post to other posts in your site, you create a natural structure that the search engines love. At the same time you add value for you readers by pointing them to other information that they’ll benefit from. However, you shouldn’t limit your links to internal ones. That looks suspicious to Google and could even get you pushed down in search results. Link to one or two other sites that add value for your reader and they may even link back to you, bringing in even more traffic.

If you really want people to read your blog content, you should always try to start with a keyword phrase that your target readers are looking for. Longtail keywords are the best and they will help you be more specific about what you write. In addition, by using a keyword in the title of the post and strategically throughout it, you’ll be far more likely to rank highly in the search engine results. The proper use of keywords and keyword phrases will help the search engines find you, index you and rank you higher. When it comes to marketing on the web, search engine optimization and keyword research go hand in hand.

RESOURCES to help you with your Keyword Phrase Discovery:

Google AdWords Keyword Research Tool – allows you to plug in a URL and shows you what keywords Google thinks the page should be advertising for

Google Keyword Suggestion Tool – Keyword Tool is the world standard of webmaster research to test search words in use and to find new …

Keyword List Generator – allows you to quickly create large lists of keyword phrases using keywords and modifiers.  Used to generate a list of relevant keywords to advertise on or create content around.

Keyword Phrase List Generator Tool – This Keyword Phrase List Generator allows you to generate a large number of keyword phrases based on permutations of keywords you enter.

 

Heidi Richards Mooney is the Publisher and Editor-in-Chief of WE Magazine for Women, a WordPress Web Designer, the author of a dozen books and a social media consultant and trainer. Heidi has interviewed hundreds of experts on Social Media Around the World. In 2003 Heidi was named one of 50 women shaping the Internet by the International Virtual Women’s Chamber of Commerce. In 2009 she was named a Twitter Woman to Follow by Only2Clicks.com. She works with solopreneurs, professionals and small businesses in ecommerce, direct sales and retail. Follow Heidi on Google Plus

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